Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful.
Kyle O'Brien is a versatile writer, editor, and journalist with a passion for creativity in all its forms. Currently working as an Agencies Reporter and AgencySpy Editor for Adweek, Kyle covers a wide range of topics in the advertising industry, showcasing innovative campaigns, industry trends, and profiling creative individuals and agencies. With a background in music and a love for food, Kyle brings a unique perspective to his work, exploring the intersection of art, culture, and business.