Brittaney Kiefer

Leaders from Time, Essence, and Eater convened at ADWEEK’s Mediaweek to share the strategies that are helping them grow, retain relevance, and reach new audiences.

The holiday season seems to come around quicker each year, with brands leading the way into festive celebrations.

Bridgerton star Adjoa Andoh takes charge of Christmas in Boots ' holiday ad, which continues the British retailer's big beauty expansion.

Walmart debuted “Deals of Desire,” a 10-part series spoofing genres of entertainment and dropping Black Friday deals.

John Lewis ventures into new territory for its anticipated Christmas ad.

Target debuts Kris, a modern Santa, as it runs two holiday campaigns to stand out in the busy period.

One of the buzziest campaigns of the holiday season so far is Coca-Cola's artificial intelligence (AI) reboot of its classic ad, “Holidays Are Coming.”

After disrupting the emergency contraception category, Julie enters a new category with a cold sore treatment that aims to eradicate shame.

McCann’s Javier Campopiano discusses how he’s changing the agency’s creative direction and why the truth matters more than ever.

Outcry ensued after the brand remade its classic Christmas ad with gen AI, signaling a wider industry dilemma.