MeUndies , the direct-to-consumer (DTC) brand that disrupted the intimate apparel sector, doesn't want underwear to be basic.
Brittaney Kiefer is a creative editor at Adweek, based in London. She specializes in marketing and advertising, with a keen focus on beauty and fashion, sports marketing, and general assignment news, often exploring themes related to holidays and major events like the World Cup. Brittaney has been featured in Adweek, showcasing her insights and expertise in the industry.