Bryan Wassel

The retailer is aiming to build relationships with its DIY customers through AI-enhanced omnichannel shopping, associate-led services and loyalty program options.

Lowe's is reporting success putting AI companions in the hands of employees, while Walmart and Home Depot are betting specialized positions will better meet customers needs.

Customers continue to spend more time and money at House of Sport locations, and stores are still driving comparable sales growth years after opening, CEO Lauren Hobart said.

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Jason Bonfig plans to approach every decision, process and customer interaction by asking how it makes the customer experience better.

Improvements to digital friction and in-store consistency helped the retailer narrow its comparable sales loss, but sales growth is elusive.

Personalized product recommendation carousels drive three times higher digital conversion rates than usual, CFO Gary Millerchip said.

The retailer is digging deeper into the customer journey to optimize its connections, CEO Hillary Super said. In turn, it's winning trust and growing sales.

“A lot of times, it's not even about discounts. It's about education. It's about product recommendations,” CEO Kecia Steelman said.

Personalized product recommendation carousels drive three times higher digital conversion rates than usual, CFO Gary Millerchip said.