Callum McCarthy is an Editor for SportBusiness Media, specializing in the business side of sports. With a focus on the financial and commercial aspects of the sports industry, Callum covers topics such as sponsorship deals, broadcasting rights, and the economic impact of major sporting events.
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Callum's coverage heavily focuses on sports broadcasting, particularly regarding business deals and industry developments. Given the emphasis on private sector announcements and press releases, he is likely to be most receptive to pitches related to exclusive news about major sports organizations, broadcasting rights deals, or strategic moves within the sports media landscape.
Pitches should focus on providing insider insights into major industry changes in the world of sports broadcasting. Exclusive interviews with key figures involved in significant deals or partnerships would also be valuable for Callum's coverage.
As Callum does not have a specified geographic focus, international stories related to major players in the global sports broadcasting arena would likely capture his attention.
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SportBusiness understands that Amazon Prime Video will soon finalise a deal to exclusively show one match per week – a home fixture of a club belonging to the Liga Forte Uniao bloc – over five years…
By: Callum Mccarthy, Martin Ross, Jonathan Rest
At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.
The increase was driven by continued bullishness around the growth of sports betting in the US and beyond, but also by aggregators jostling for position in a highly competitive market.
By: Callum Mccarthy
The increase was driven by continued bullishness around the growth of sports betting in the US and beyond, but also by aggregators jostling for position in a highly competitive market.
Super League will enter a new era in 2025, with a 'grading' system replacing promotion and relegation. The change won't be a panacea, but RL Commercial and IMG hope it will spark life into a…
The multi-pronged legal battle between the Premier League and Manchester City boiled over into a damaging media briefing war this week, as both sides attempt to shape the narrative around the outcome…
By: Martin Ross, Jonathan Rest, Callum Mccarthy
IMG has retained the Eredivisie international broadcast rights, one of its longest-held football properties, but will be replaced by rival Infront as distributor of streaming rights to the global…
Stats Perform is attempting to suddenly withdraw from its agreement for betting rights to Italy's Serie A, shocking staff on both sides of the deal.
Euroleague Basketball has agreed terms to take its Final Four to Abu Dhabi at the end of the current 2024-25 season. The agreement is not yet fully signed off but has been voted on by member clubs.
By: Callum Mccarthy
In a sports market dominated by prophecies of doom and gloom, Europe’s top-tier club basketball property could be positioned perfectly to buck any negative trend. Euroleague Basketball has grown…
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