By: Cara Houlton
Iceland Foods has partnered with Icelandic investment company Skel to distribute its products across a number of countries in the Nordics.
Cara Houlton is a journalist who specializes in covering the grocery industry. With a focus on retail news, she has written articles for Grocery Gazette and has also been featured in Retail Gazette. Her work delves into topics such as sales trends, market analysis, retailer strategies, and industry developments.
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United Kingdom (National)
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Cara Houlton's coverage predominantly focuses on the grocery industry, specifically on supermarkets such as Sainsbury's, Asda, and Tesco. Articles often feature press releases and data citations related to product promotions and sales & marketing.
To effectively engage with Cara, consider providing insights into innovative marketing strategies, new product launches or consumer trends within the supermarket sector. Additionally, if you have access to exclusive data or can offer unique perspectives on promotional deals in the grocery industry, this could capture her interest.
While Cara does not specify a geographic focus, her articles cover major players in the global grocery industry. Therefore, pitches should address broad industry trends rather than specific regional developments unless they have broader implications for the market.
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