Colin Kirkland

About one month before Pinterest and Snap announced platform-specific Model Context Protocols, TikTok introduced its own MCP server, opening its ad platform to third-party AI agents. Now, the social media company is integrating a designated marketplace of agentic marketing features.

As X becomes more focused on video, it is now is looking to ramp up the presence of creator-driven livestreams, implementing a designated “Live Studio” and payout incentives.

Advertisers running campaigns on Reddit now have the option to directly compare the success of multiple ad variants ahead of launching their final promotion.

Meta is quietly rolling out “Pocket,” an app that invites users to create, share, and discover playable AI-generated experiences (called “gizmos”), highlighting

Microsoft is cutting 4,800 jobs - impacting 20% of the staff of its gaming division Xbox, which is expected to be fully restructured, according to a company memo.

Following its recent livestream studio launch, X is furthering its efforts to encourage and proliferate more original creator-made videos on the app with a new video editor and recording user interface for iOS users.

TikTok's "Discover America" initiative will blend digital and real life collaborations with local creators and businesses across New York, Atlanta, Des Moines, Las Vegas, Denver, and Phoenix and various event dates between now and July 19.

The first image-generation model from Meta's Superintelligence Labs division, "Muse Image," will soon be integrated into its AI-powered creative ad suite, Advantage+, allowing advertisers to automate promotions via enhanced AI tech.

Building on its recent tvScientific acquisition and connected TV (CTV) debut, Pinterest is launching a partner program created to help advertisers discover measurement partners deemed trustworthy by the social media company.

The new partnership is intended to find a direct pathway between advertisers and the broad mobile gaming community, backed by a variety of measurement and ad-buying tools.