X's strongest attribute is likely its position as a hub for public conversation around real-time events. This is why the microblogging platform previously known as Twitter is introducing “Trend Genius” ads, which utilize artificial intelligence to deploy “hyper-relevant ads” based on real-time conversation trends.
Colin Kirkland is a journalist whose work has been featured in various publications including MediaPost, Brooklyn Magazine, Editor & Publisher (E&P) Magazine, SPIN, and WBUR. With a wide range of topics covered, Colin's articles focus on industry news, technology, social media, and popular culture.