Dan Meier

Freely, the free streaming service launched by the UK’s public service broadcasters (PSB), announced a slate of new content agreements this week. The partnerships bring content from AMC Networks International UK (AMCNI UK), PBS America, GB News and QVC to the CTV app.

Earlier this month, IAB Europe released the tenth edition of its ‘Attitudes to Programmatic Advertising Report ‘, highlighting increased programmatic investment, driven by growth in CTV. But this year proved something of an anomaly, where the proportion of advertisers transacting programatically actually decreased, alongside a reduction in agencies buying CTV programatically.

Global ad spend is expected to surpass $1 trillion this year, and reach $1.1 trillion next year, according to GroupM’s aptly titled ‘This Year Next Year’ report. The figures represent a 9.5 percent year-on-year increase for 2024, then 7.7 percent growth in 2025. The WPP media arm observed that advertising “has seemingly defied expectations of a slowdown” over the past 12 months, even excluding political ad spend which is not factored into the figures.

Where measuring campaign effectiveness used to be relatively straightforward, today many campaigns are trying to achieve both performance and brand building. "Having a clear, well-understood measure of campaign exposure - so reach and frequency - is critical," says Barb CEO Justin Sampson.In this interview, Sampson discusses what's driving changes in audience measurement, the expectations of

This week marks the second anniversary of ITVX, but celebrations have been somewhat overshadowed by reports of ITV looking to sell parts or all of its business. A number of suitors are said to have emerged, including CVC Capital Partners, Mediawan and All3Media, though ITV has

While ad-supported streaming services, consolidation among TV businesses, and lower-funnel metrics in CTV are expected to take on growing importance in 2025, analysts remain divided on the significance of FAST channels and the exact impact of AI on media companies next year. VideoWeek asked five leading industry analysts for their predictions for video, media and advertising in 2025.

After a year dominated by Google’s cookie u-turn, digital marketers find themselves at a crossroads. Mathieu Roche, CEO and Co-Founder of ID5, makes the case for tech platforms to steer them towards alternative ID solutions.

In this week's Week in Charts: Netflix's CEO discusses TikTok, ad creatives lean on AI, and Ofcom reveals the platforms most likely to pose online harms, along with the latest industry share price movements.To have Week in Charts delivered to your inbox, you can sign up to the newsletter here.Quote of

One month ago, Netflix streamed its biggest live event to date; a boxing match between Jake Paul and Mike Tyson that was watched by 60 million households, according to the streaming giant. But reported streaming disruptions raised questions over the stability of ads around this type of content – especially with ad-supported NFL games coming to Netflix on Christmas day, and WWE Raw in January.

In this week’s Week in Review: Canal+ lands on the London Stock Exchange, UK publishers form coalition for copyright protection in AI policy, and a US judge blocks attempts to dismiss Venu Sports lawsuit.