Dan Meier

The supply side is at a tipping point in terms of premium video, says Jamie Caras, Executive Director, UK & Ireland at FreeWheel, as the TV market moves towards programmatic trading.

As consumption of online video content increasingly shifts to TV screens, the definition of TV is changing, says Richard Brant, Senior Director, Advanced TV, Strategy & Partnerships at Vevo. For the buy-side, this means connecting CTV, apps and FAST channels as part of campaigns, while thinking about where YouTube

As linear TV viewing falls, advertisers are looking to streaming services for incremental reach and gaining a more effective mix from CTV environments. But Paul Kershaw, Global Client Partner at GroupM Nexus, argues there is "a lot more effectiveness that CMOs and agencies can get from their addressable TV

WPP’s Mark Read expects Generative AI to become a revenue contributor to the agency holding group in 2025, the CEO suggested in the company’s Q3 earnings call this morning. The firm is investing more than £250 million in WPP Open, the AI-driven marketing operating system (OS) used across the agency group.

This summer saw the UK launch of Tubi, the Fox-owned AVOD service aiming to tap into the appetite for free streaming content. New research from Kantar suggests the launch has eaten into the number of active viewers on rival free ad-supported streaming services.Kantar's research indicates "a

Data capabilities in CTV are moving video campaigns further down the funnel, says Thomas Stimpfig, Head of Video at PHD, but this does not mean advertisers should lose sight of the longer-term brand building that TV has always delivered.In this edition of the Buy-Side View, Stimpfig discusses

Retail media has been heralded as a key growth driver in advertising, recognised by major agencies as the fastest-growing media channel over the next three years. But a lack of standardisation in retail media has posed barriers to investment, with 60 percent of buyers identifying standardisation as the channel’s main growth area over the next 12 months, according to IAB Europe.

This week sees a number of tech companies announce their quarterly results, and unsurprisingly, AI has been high on the agenda across earnings calls. Alphabet, Snap and Reddit all posted substantial year-on-year gains on Tuesday, and all cited AI developments as revenue drivers, albeit in different ways.

UK ad spend reached £10 billion during Q2 2024, according to the latest Expenditure Report from the Advertising Association (AA) and WARC. This marks a 13.4 percent increase on Q2 2023, when the market narrowly avoided contraction. While benefitting from these favourable comparisons, the latest quarter also recorded stronger-than-expected digital growth, alongside strong TV contribution driven by the Men’s Euros.

More than 50 percent of Europeans still choose linear TV as their first port of call for connected TV viewing, according to the latest ‘TV Key Facts’ report from RTL AdAlliance, with 53 percent first visiting linear when turning on their TV. The 31st edition of the report emphasises the relatively high consumption of TV in Europe, where daily viewing time averaged 3 hours 13 minutes in 2023. By way of contrast, daily TV viewing time in the US is around 2 hours 30 minutes.