Dan Whateley is a media reporter for Business Insider, with a focus on covering the intersection of technology, social media, and entertainment. His work explores the impact of platforms like TikTok on various industries, including music, e-commerce, and news consumption. Dan's articles provide insights into emerging trends and the experiences of creators, artists, and businesses navigating the digital landscape.
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Dan Whateley's coverage focuses on social media, particularly TikTok and YouTube, with an emphasis on business-related aspects such as product promotions and content creation. Based on his articles, he seems to be interested in the intersection of entertainment, technology, and commerce within these platforms.
Given his focus on these areas, Dan would likely respond well to pitches related to new trends in social media marketing strategies or insights into the impact of social platforms on specific industries such as music or e-commerce. Additionally, providing data-driven analysis related to user behavior or industry trends could also capture his interest.
Since Dan doesn't have a specified geographic focus but covers global platforms like TikTok and YouTube that are not limited by location-based issues, pitches from experts with international perspectives may resonate well with him.
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Read next
By: Dan Whateley
A few years ago, influencer marketers were ditching their plans to hire celebrity content creators for brand deals in exchange for influencers with smaller audiences . Goodbye, Kim Kardashian. Hello, small-town beauty influencer.
By: Dan Whateley
Influencer-marketing startup Dreamwell AI raised $2.3 million in a pre-seed round led by Tim Draper.
By: Dan Whateley
Instagram is the most used app among US teens, a new Piper Sandler survey found. TikTok was the second most used, and the most liked.
By: Dan Whateley
Creator and marketing company Triller went public on the Nasdaq via a reverse merger with a Hong Kong-based company called AGBA.
By: Dan Whateley
TikTok has begun connecting manufacturers directly with creators to make custom goods to sell on Shop, as the company looks to drive up sales.
TikTok is in the early stages of connecting manufacturers with creators to help them make their own products to sell on its e-commerce platform, Shop, two people with knowledge of the effort told Business Insider
By: Amanda Perelli, Dan Whateley
Agentio is an advertising platform for brands and creators to track campaigns. Recommended by: Susannah Shipton, partner at AlleyCorp ; Kamran Ali, investor at Inspired Capital
By: Dan Whateley
Nicolas Le Bourgeois, head of US operations at TikTok Shop, talked through live shopping, influencer partnerships, and the coming holiday season.
By: Dan Whateley
MrBeast's team made a pitch deck for General Motors that began with a high-level introduction of Donaldson.
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