Dani Gibson is a Senior Writer for The Drum and Creative Salon Worldwide. With a background in journalism and a passion for creative marketing and advertising, Dani's articles cover a range of topics including industry insights, award-winning campaigns, inclusivity in media, and the evolving landscape of the advertising industry. Their work has also been featured in The Western Front.
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Dani Gibson's coverage primarily focuses on marketing, advertising, and creative trends. Her articles often include event coverage and press releases. She tends to cover a variety of themes such as tech, business, politics, sports, and product promotions.
If you are looking to reach out to Dani with a pitch or contribution idea, consider offering insights related to innovative marketing campaigns, emerging advertising trends or industry events that align with her diverse thematic coverage. Additionally, if your organization is involved in award-winning projects or cutting-edge marketing initiatives within the tech industry or any other field mentioned in her topics covered section , it may be of interest to Dani Gibson.
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VML UK's new CCO on what makes a creative leader and talks AI, J-Lo and being a total anarchist
By: Dani Gibson
Take a trip through time as we explore a variety of brand-led video games developed for the likes of Burger King, 7-Up, KFC, Lego, McDonald's and even the US Army
By: Stephen Lepitak, Dani Gibson
As McDonald's UK turns 50, dive into a nostalgic journey through decades of iconic ads and cherished memories
By: Dani Gibson
Two decades after leaving St Luke's for Hollywood (and working with Kanye West, Brad Pitt and The Hoff), what's lured back one of the agency's original co-founders?
By: Dani Gibson
As summer comes to an end, we explore how brands have used major events and viral trends to boost engagement and authenticity
By: Dani Gibson
As they forge ahead with a unified vision and expanded team, The Gate's commitment to innovative, impactful work is set to elevate its position in the industry
By: Dani Gibson
As Saatchi & Saatchi's new chief data officer, Bates will harness insights to supercharge creativity and inspire exceptional work
By: Dani Gibson
With a growing consumer base that wants to socialise without getting drunk, major drinks makers have been expanding their brand portfolios to capitalise
By: Dani Gibson
In two years this partnership has shown that effective campaigns thrive on a shared mission and bold ideas
By: Dani Gibson
As McDonald's celebrates 50 years in the UK, CMO Michelle Graham-Clare and Leo Burnett's ECDs reflect on how their deep-rooted relationship continues to shape the brand's creative legacy
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