Dani Gibson

Two decades after leaving St Luke's for Hollywood (and working with Kanye West, Brad Pitt and The Hoff), what's lured back one of the agency's original co-founders?

As summer comes to an end, we explore how brands have used major events and viral trends to boost engagement and authenticity

As they forge ahead with a unified vision and expanded team, The Gate's commitment to innovative, impactful work is set to elevate its position in the industry

As Saatchi & Saatchi's new chief data officer, Bates will harness insights to supercharge creativity and inspire exceptional work

With a growing consumer base that wants to socialise without getting drunk, major drinks makers have been expanding their brand portfolios to capitalise

In two years this partnership has shown that effective campaigns thrive on a shared mission and bold ideas

As McDonald's celebrates 50 years in the UK, CMO Michelle Graham-Clare and Leo Burnett's ECDs reflect on how their deep-rooted relationship continues to shape the brand's creative legacy

N ew hires, diversified offering and capabilities, and unexpected award-winning creative work has kept Weber Shandwick busy this year.

The new MD of brand is driving Edelman's creative evolution, blending data, AI and cultural insight to craft impactful campaigns

Open communication, mutual understanding and shared accountability lay the foundation for collaboration that delivers lasting results