Daniela Morosini

BoF senior correspondent Sheena Butler-Young is joined by beauty correspondent Daniela Morosini to explore the rise and fall of indie beauty disruptors like Anastasia Beverly Hills and Glossier.

Kilner, who co-founded the company in 2013 with Brandon Truaxe, confirmed she would step down from her role at the end of the year.

With slow sales growth and a truncated shopping window, brands and retailers need to get creative to entice customers.

Brands of all sizes and statures can suddenly find themselves in costly, time-consuming legal disputes over what one expert calls their “primary corporate asset.” Knowing when to fight back is hard.

Beaded, bedazzled and otherwise eye-catching charms have become something of a beauty craze, with brands across the price spectrum rushing to add charms to their offerings. Executed well, they don’t have to be a flash-in-the-pan moment.

Athletes are increasingly getting into fine fragrances, but so far indie fragrance brands haven't returned the favour. That may change as they realise sports stars offer access to a burgeoning new consumer market for scents: young men.

The Bangkok-based brand will join the Japanese conglomerate’s portfolio, which includes cosmetics maker Tarte and luxury skincare line Decorté.

The consumer goods giant is acquiring the UK hair brush firm, known for its brightly coloured, ergonomic tools, from its private equity owner.

Growing concern around their long-term effects and fears of poor placement or technique are turning some consumers off from injectable fillers. There’s a new category of treatments that might fit the bill instead: biostimulators.

After a slow year for acquisitions, brands and investors alike are hoping that 2025 will yield bigger exits. But with most strategic buyers like L’Oréal operating with an even narrower lens, only a select few firms will make it across the finish line.