Eleanor Semeraro is an Analyst and Contributor at TV[R]EV. She specializes in marketing and advertising, with a focus on advertising technology, programmatic advertising, and the intersection of broadcast media and marketing technology. Her insights and analyses have been featured in NextTV, TVREV, CommPRO, and The Measure.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
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Eleanor's coverage heavily relies on data, focusing mainly on sports and content & publishing. She provides insights into TV viewership, sports events, and the performance of various media platforms.
Given her emphasis on data-driven analysis, she would likely be interested in pitches that offer unique or comprehensive datasets related to TV viewership trends, especially regarding popular sports events such as NBA games or NFL matches. Additionally, she may also find value in analyses that explore the evolving landscape of streaming services and their impact on traditional TV viewership.
Since Eleanor does not have a specified geographic focus, pitches should appeal to a broad audience without specific regional limitations.
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Plus a look at TV ad spend and impressions trends over the years, via iSpot
By: Eleanor Semeraro
45.5% of marketers consider business outcomes the most important factor when buying and negotiating media, per iSpot.
TV usage closed out 2025 on a high note and streaming was firmly in the driver's seat.
By: Eleanor Semeraro
Looking at Jeep's advertising activity this year, there's a clear strategic direction: The brand has doubled down on American patriotism and heritage as its primary emotional driver, while maintaining its traditional off-road capability messaging.
Social video is increasingly being treated less like a supplemental digital channel and more like a core TV buy.
By: Eleanor Semeraro
MassMutual has once again hit the ice for the Stanley Cup Playoffs. This latest iteration of its popular "Dynamic Duos" campaign taps into the chemistry between NHL teammates to broaden consumer perception of the brand. This year, the focus shifts toward MassMutual's comprehensive wealth management and holistic financial planning services, moving beyond its traditional life insurance roots.
The spot was the sixth most-liked TV ad in May across all industries, per iSpot.
By: Eleanor Semeraro
A new iSpot survey found 68.5% of marketers consider third-party measurement critical as streaming platforms fall short on attribution, programming data, and linear-streaming overlap reporting.
The most effective World Cup strategy combines star power with playful, entertaining scenarios rather than pure patriotic messaging, per iSpot.
iSpot's 2026 report: 80% of marketers now use AI in video workflows. Measurement and optimization lead adoption, but accuracy concerns persist among nearly half of respondents.
