Eleanor Semeraro is an Analyst and Contributor at TV[R]EV. She specializes in retail, e-commerce, marketing and advertising, with a keen focus on consumer behavior and marketing technology (MarTech). Eleanor's insights and analyses have been featured in NextTV, TVREV, CommPRO, and The Measure.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
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Eleanor's coverage heavily relies on data, focusing mainly on sports and content & publishing. She provides insights into TV viewership, sports events, and the performance of various media platforms.
Given her emphasis on data-driven analysis, she would likely be interested in pitches that offer unique or comprehensive datasets related to TV viewership trends, especially regarding popular sports events such as NBA games or NFL matches. Additionally, she may also find value in analyses that explore the evolving landscape of streaming services and their impact on traditional TV viewership.
Since Eleanor does not have a specified geographic focus, pitches should appeal to a broad audience without specific regional limitations.
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By: Eleanor Semeraro
iSpot data reveals just how much promotional and commercial weight the franchise carried for ABC
The trailer ranks No. 12 by reach across all ads and all industries from March 1 through April 8.
By: Eleanor Semeraro
57% of viewers reported being more likely to consider the brand after seeing the ad, per iSpot.
DSC believed its AI spot would perform better with younger consumers, but iSpot data shows it resonated with women 50+
The "Family Farm" ad outpaced category norms and delivered a more emotionally resonant experience, per iSpot.
68.5% of marketers expect their overall marketing budgets to either stay flat or decline this year, per iSpot.
Plus a look at TV ad spend and impressions trends over the years, via iSpot
By: Eleanor Semeraro
45.5% of marketers consider business outcomes the most important factor when buying and negotiating media, per iSpot.
TV usage closed out 2025 on a high note and streaming was firmly in the driver's seat.
By: Eleanor Semeraro
Looking at Jeep's advertising activity this year, there's a clear strategic direction: The brand has doubled down on American patriotism and heritage as its primary emotional driver, while maintaining its traditional off-road capability messaging.
