Ethan Joyce

Marketing tech platform SportsBiz has elevated longtime sports sponsorship exec Michael Robichaud to president. Robichaud originally joined the company in late 2024 as chief strategy officer

The SBJ Tech Funding Round(up) for Q2 2026 sees two companies raising significant amounts: Cosm and Collectors. Also in this week's SBJ Tech newsletter, Referee View is just one aspect of FIFA's partnership with Lenovo that's paying off for the 2026 World Cup.

Lenovo's Referee View has become a fan favorite on FIFA World Cup broadcasts, and the company's sponsorship/partnership with FIFA reflects one of three pillars it seeks to build its business, including AI assets.

Learfield has reached a long-term deal with SaaS platform SponsorCX to aid its 140-plus college clients as they manage expanding portfolios of sports

Bank of America paired up with nonprofit Vet Tix to provide $2.25 million in free tickets so that military members and first responders can take loved ones to the games.

Ramesh Jayaraman loves to journal. The practice provides go-to reflection, especially around his latest career high point, when he officially took over as president and CEO of Daktronics in February.

Cognify Health, a healthcare startup working to improve access to concussion testing for youth sports, has raised a multi-million dollar funding round led by Game Changers Ventures. Other participants include Westbound Equity, RedBird Capital executive

Ticketing startup Jump has signed the Rip City Remix as a client, now officially serving as the fan experience and ticketing partner of the G-League

In my three years covering tech for SBJ, I've been pitched on many AI agents. And in that time, I've never seen one used as a tribute to honor someone.