Ethan Joyce

Tech consultancy firm Next League is hosting the fourth installment of its two-day immersive program, called Next League University, starting Tuesday in its N.Y. office.

The UFL is using its championship game Saturday as an opportunity to showcase the tech innovations it's using for teams and league operations. Also: Highlights from SBJ's Brand Innovation Summit on how tech is shaping the sponsorships, not just providing brand plays.

Here’s a quick rundown on what stood out across the Brand Innovation Summit’s two days in the Windy City, where authenticity and women's sports rose to the fore.

Scorability, a college recruiting platform that started with football, is expanding to seven new sports: four on the women’s side (basketball, soccer, softball and volleyball) and three on the men’s (baseball, basketball and soccer).

Sports Illustrated Tickets has expanded its official fan experience sponsorship with the Patriots to include Germany, Austria, and Switzerland, which are three countries the club holds rights to through the NFL's Global Markets Program.

First things first: Let's understand the nuts and bolts of a new deal shared exclusively with the SBJ Tech newsletter between the USL and Kitman Labs, a 10 Most Innovative Sports Tech Companies from SBJ's second cohort in 2024.

If you need a reminder of how grueling a game day can be for a tech exec, let Russ Trainor lay it out for you. “I'd always know how my day would be

Kitman Labs is working with the USL to help streamline its efforts to track player medical records. Also: A former Broncos tech exec is developing software to help teams make game days easier.

Owl AI, a member of SBJ's latest 10 Most Innovative Sports Tech Companies cohort , has hired Jay Prasad as company CEO.

SeatGeek has picked up the primary ticketing business of the Wild, becoming the third NHL franchise (along with the Panthers and Mammoth) to work with the company.