Fern Siegel is a Deputy Editor at MediaPost. She covers a range of topics including marketing and advertising, sports business, and food and beverages, with a particular focus on the intersection of these themes in the context of television and streaming services like Netflix and Hulu. Fern's insights and expertise have been featured in The Streamable, Zenger News, NewsBreak, and MediaPost.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Fern's coverage heavily features press releases and private sector announcements related to advertising, marketing, promotions, brands, and campaigns. She appears particularly interested in the entertainment industry as well as content and publishing.
Given Fern’s focus on private sector announcements and press releases within the realms of advertising, marketing, promotions, brands, and campaigns in the entertainment industry specifically; she would likely be receptive to pitches from public relations representatives with relevant news about new advertising or marketing campaigns by major companies or celebrities. If there are any exclusive insights into upcoming promotional events or brand collaborations within the entertainment industry or unique perspectives regarding trends in this field could also capture her attention.
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The World Series is an intense face-off between the New York Yankees and Los Angeles Dodgers.
Amica Insurance has teamed with the Boston Celtics. As the new spot explains: “Amica shows up for New England like New England shows up for the Celtics.”
The combined entity provides advanced performance metrics and comprehensive channel coverage so clients achieve greater scale.
St. Louis ad agency Moosylvania is turning 21 — and marking the event in an industry-oriented way.
Culligan International, a water-treatment company, has named Highdive and Zeno Group as its agency partners after a competitive review. There was no incumbent on the account.
Batman comes in many mediums. His latest incarnation: "Batman: Arkham Shadow," a new game exclusively on Meta Quest 3 and 3/3S.
Colorado ballot initiative Prop 127 wants to ban the recreational trophy hunting of native wild cats, including bobcats, mountain lions and lynx.
MullenLowe West added three executives to its roster. Steph Kohnen joins as executive creative director. Previously, she was at Deutsch LA leading the Taco Bell business.
Scott Vitrone, Chief Creative Officer, and Hannah Hewitt, managing director, will oversee the new entity.
Global crypto and Web3 platform Gemini launched an OOH campaign the day before the election.
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