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Fern Siegel
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Fern Siegel

Deputy Editor

AS SEEN ON
MediaPost

Preston's Summary

Fern Siegel is a Deputy Editor at MediaPost. She covers a diverse range of topics including marketing and advertising, with a particular focus on the intersection of sports and media, as well as food and beverages. Fern's insights and expertise have been featured in The Streamable, Zenger News, NewsBreak, and MediaPost.

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Geo Focus

Coverage Attributes:

Beta
Press Release: 43 %
Private Sector Announcements: 35 %
Promotional Deal: 9 %
Seasonal: 3 %
Event Coverage: 1 %

Themes Covered:

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Most Recent Topics:

  • Advertising Campaigns (Ad Campaigns)
  • Advertisements (Ads)
  • Beverage Production
  • Drinks & Spirits
  • Packaged Beverages
  • Apparel Design
  • Fashion Industry
  • Luxury Goods
  • Marketing Technology (MarTech)
  • CPG Design
  • CPG Distribution & Commercialization

Pitching Insights

Fern's coverage heavily features press releases and private sector announcements related to advertising, marketing, promotions, brands, and campaigns. She appears particularly interested in the entertainment industry as well as content and publishing.

Given Fern’s focus on private sector announcements and press releases within the realms of advertising, marketing, promotions, brands, and campaigns in the entertainment industry specifically; she would likely be receptive to pitches from public relations representatives with relevant news about new advertising or marketing campaigns by major companies or celebrities. If there are any exclusive insights into upcoming promotional events or brand collaborations within the entertainment industry or unique perspectives regarding trends in this field could also capture her attention.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

MediaPost

Campbell Named CEO, VML North America

Campbell Named CEO, VML North America

By: Fern Siegel, Eric Campbell, Vml North

VML appointed Eric Campbell as CEO of VML North America. Based in New York, he will remain as VML’s Global Chief Client Officer, reporting to Global CEO, Jon Cook.

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