Fern Siegel

Pepsi is on a mission. It thinks the drink should be served with a burger. So it launched a new push — “Undercover Cups” — and targeted popular fast-food chains McDonald’s, Burger King and Wendy’s.

A 14-year vet of the company, she will oversee operations across all teams.

Jason Momoa, Keke Palmer and Chris Pratt dive into the Goville world, embarking on adventure.

Oscar-nominated Yorgos Lanthimos ("The Favorite") directed the spot.

The new unit will produce digital programming for advertising, social media and influencer-marketing campaigns.

Droga5 London has launched a new campaign for Royal Enfield's new scrambler-styled Bear 650. This is the agency's second work for the motorcycle brand. The "In Gut We Trust"

Luxury travel brand Silversea has selected Superbloom House as its creative AOR. The assignment followed a competitive pitch. No financial terms were disclosed.

Grey New York has tapped RG Logan as Chief Strategy Officer. Logan reports to Global Chief Strategy Officer Jonathan Lee and Thiago Cruz, New York Chief Creative Officer.

Bakery has launched the first campaign for Shiner Holiday Cheer, a dark wheat ale brewed with Texas peaches and roasted pecans.

The two agencies have a long history of immersion in the American West.