Fern Siegel is a Deputy Editor at MediaPost. She covers a diverse range of topics including marketing and advertising, with a particular focus on the intersection of sports and media, as well as food and beverages. Fern's insights and expertise have been featured in The Streamable, Zenger News, NewsBreak, and MediaPost.
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Fern's coverage heavily features press releases and private sector announcements related to advertising, marketing, promotions, brands, and campaigns. She appears particularly interested in the entertainment industry as well as content and publishing.
Given Fern’s focus on private sector announcements and press releases within the realms of advertising, marketing, promotions, brands, and campaigns in the entertainment industry specifically; she would likely be receptive to pitches from public relations representatives with relevant news about new advertising or marketing campaigns by major companies or celebrities. If there are any exclusive insights into upcoming promotional events or brand collaborations within the entertainment industry or unique perspectives regarding trends in this field could also capture her attention.
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The hotel franchise has a special holiday message for travelers: Stay in touch with family - but stay with us.
Adam&eveDDB created the family-friendly TV spot, which runs through 2025.
The agency's first work will appear in March 2025, dovetailing with a packaging refresh.
Ecommerce agency Un/Common has named Micah Levy as CEO of North America. The company has also expanded into the MENA region, covering the UAE, Saudi Arabia and Qatar.
The new creative offers a non-dairy reboot on a Christmas tradition.
The creative is from Murder Hornet, which believes "discomfort is the ultimate goal."
Alloy, an agency that specializes in integrated marketing for tech brands, tapped Frances Riley as vice president of strategic growth. She will lead marketing, sales and partnerships.
Iris Worldwide had expanded its remit for Beiersdorf, the parent company behind skincare brands Nivea and Eucerin.
Planet Fitness wants everyone to feel better in 2025. To back that belief, its new campaign kicks off on Christmas, during the Chiefs vs.
Global experiential agency Momentum Worldwide has named former staffer Tom Buontempo as executive vice president-group director, business leadership.
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