Garett Sloane

On Friday, Publicis and The Trade Desk issued a joint statement saying they are “moving forward” following discussions and negotiations.

AI is making creative and data more abundant than ever, giving marketers even more to worry about.

This week's marketing winners, losers and newsmakers. Winners Levi's

Key Takeaways Accenture Song has a new measurement product that uses Amazon data to gauge media performance across channels, and it's already

Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.

If you take immigrant stars off their World Cup squads, the tournament suddenly looks quite different.

There have been key AI developments from the biggest platforms over the past month, including Meta's release of its first image-generation model powered by Muse.