Garett Sloane

CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and embracing AI and analytics.

Las Vegas wants travelers to start the party before they even leave home.

Key Takeaways Publicis Groupe insists LiveRamp will remain neutral after its $2.2 billion acquisition of the identity and data collaboration

It's a big week for AI and advertising as Google hosts its annual marketing conference and releases its latest video-generating model, Gemini Omni Flash.

A washed-up streaker discovers there's a new set of “ballz” getting all the attention in the new BuzzBallz campaign.

Key Takeaways The past year forced many tech leaders to rethink not just how their companies operate, but how they lead.

The smartest marketers aren't waiting for Publicis Groupe's $2.2 billion acquisition of LiveRamp to close before preparing for what comes next.

Walmart's ad tech ecosystem is integrating with Yahoo's demand-side platform and Magnite as a supply-side partner as the retailer expands advertiser access to its shopping audiences on connected TV, especially through Vizio.

On Friday, Publicis and The Trade Desk issued a joint statement saying they are “moving forward” following discussions and negotiations.