Kimeko McCoy

AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises.

As brands chase visibility in AI search, many are reallocating SEO, content and creator budgets before investing in AI search advertising.

Amazon's Alexa+ agentic ads bring advertising into AI shopping conversations, raising questions about paid versus organic visibility.

Spotify is expanding its ad business beyond audio with automation, AI and video as it competes for larger platform budgets.

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Subscribe: Apple Podcasts • Spotify Creators are no longer a media channel or transaction.

The ad industry seems hellbent on scaling creator marketing. Adding more creators to the roster? That's the easy part.

Subscribe: Apple Podcasts • Spotify If Ally Bank CMO Andrea Brimmer had to rebuild her sports marketing playbook, she'd change two things: lock

Marketers have taken their digital video ad budgets and thrown rocket fuel on it, growing that spend to surpass $80 billion in the U.S. this