Kimeko McCoy is a Senior Marketing Reporter at Digiday. She covers the marketing and advertising industry, with a focus on the creator economy, social media fragmentation, and various industry trends, while also launching Digiday's first narrative podcast, The Return. McCoy's work has been featured in Harro Community, Modern Retail, WorkLife, Glossy, and Digiday.
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United States (National)
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Kimeko's coverage indicates a strong focus on marketing, advertising, and technology, often supported by data. She might be interested in pitches that offer unique insights or data-driven analysis related to current trends in marketing and advertising.
Given the prevalence of articles discussing social media and diversity & inclusion topics, Kimeko may also appreciate pitches that provide perspectives on how companies are navigating these areas within their marketing strategies.
Kimeko does not have a specific geographic focus but seems to cover international brands and industry-wide trends.
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This article is part of a series covering our Programmatic Marketing Summit. More from the series → AI agents are evolving quickly.
By: Kimeko McCoy
Live sports could be described as one of the last bastions of live television. With so many eyeballs in one place at one time, marketers are desperate to embed their brands — especially in women's sports.
By: Kimeko McCoy, Jim Cooper, Tim Peterson
This article is part of a series covering our Programmatic Marketing Summit. More from the series → Agentic ad buying isn't coming soon; it's already here.
Subscribe: Apple Podcasts • Spotify In a not so distant future, LLMs may become the first stop in the online shopping journey.
By: Kimeko McCoy
Deploying AI agents into workflows has become table stakes. Who owns those workflows, however, remains fuzzy.
By: Kimeko McCoy
First comes innovation, then comes transparency. At least that seems to be Google's approach as the tech behemoth enters its agentic era.
If Google's latest commerce announcements signal anything, it's that the tech platform wants to own the shopper journey from discovery to purchase.
As digital media’s traffic machine era fades, publishers are pivoting to licensing and diversified revenue streams.
Marketers are handing more of their workflows over to AI — testing media activation agents, making creative and scaling it.
As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and control.
