Kimeko McCoy is a Senior Marketing Reporter at Digiday. She covers the marketing and advertising industry, with a keen focus on the creator economy, social media fragmentation, and emerging trends in AI and marketing technology. McCoy's work has been featured in Harro Community, Modern Retail, WorkLife, Glossy, and Digiday.
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United States (National)
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Kimeko's coverage indicates a strong focus on marketing, advertising, and technology, often supported by data. She might be interested in pitches that offer unique insights or data-driven analysis related to current trends in marketing and advertising.
Given the prevalence of articles discussing social media and diversity & inclusion topics, Kimeko may also appreciate pitches that provide perspectives on how companies are navigating these areas within their marketing strategies.
Kimeko does not have a specific geographic focus but seems to cover international brands and industry-wide trends.
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The phrase “what's old is new again” doesn't just apply to cyclical trends like low-rise jeans and flip phones, but marketing budgets as well.
By: Kimeko Mccoy
Brands are using AI to transform celebs from campaign talent into interactive experiences that engage consumers long after an ad runs.
The promise of AI efficiency versus the messy, financial-based reality is creating ongoing tension as the industry continues to debate whether AI expedites work, scales creative and curbs costs.
Subscribe: Apple Podcasts • Spotify Over the years, the automated, data-driven ad buying process that is programmatic has crept into the human-led negotiations that make up upfront negotiations.
Dove Men is activating what could be considered a small army of content creators for the FIFA World Cup.
By: Kimeko McCoy
Sports sponsorships have long been reserved for big brands with big budgets to match. Increasingly, some marketers are looking for alternative routes onto the field.
Subscribe: Apple Podcasts • Spotify The marketing industry's obsession has moved from finding the right spokesperson to cloning them.
Amid AI and digital saturation, DSW is shifting ad spend to real-life activations and traditional media to deepen customer connections.
By: Kimeko McCoy
AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises.
As brands chase visibility in AI search, many are reallocating SEO, content and creator budgets before investing in AI search advertising.
