Kimeko McCoy is a Senior Marketing Reporter at Digiday. She covers the marketing and advertising industry, with a keen focus on the creator economy, social media fragmentation, and emerging trends in AI and marketing technology. McCoy's work has been featured in Harro Community, Modern Retail, WorkLife, Glossy, and Digiday.
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Kimeko's coverage indicates a strong focus on marketing, advertising, and technology, often supported by data. She might be interested in pitches that offer unique insights or data-driven analysis related to current trends in marketing and advertising.
Given the prevalence of articles discussing social media and diversity & inclusion topics, Kimeko may also appreciate pitches that provide perspectives on how companies are navigating these areas within their marketing strategies.
Kimeko does not have a specific geographic focus but seems to cover international brands and industry-wide trends.
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Marketers have taken their digital video ad budgets and thrown rocket fuel on it, growing that spend to surpass $80 billion in the U.S. this
By: Kimeko McCoy
Subscribe: Apple Podcasts • Spotify The era of the traditional holding company is over. At least, that's how Ralph Pardo sees it.
Traditional research can be slow, expensive and hard to scale but agencies are increasingly testing AI-generated personas to supplement things like media planning and concept testing.
AI visibility is evolving quickly, but many of the industry's biggest assumptions don't hold up. Experts debunk the biggest myths.
Subscribe: Apple Podcasts • Spotify The Interactive Advertising Bureau (IAB) just dropped another industry acronym — as if the media biz needed another one — but this one may prove useful.
Omnicom CEO John Wren just said the quiet part out loud: nobody's actually priced AI yet.
By: Kimeko McCoy, Alyssa Mercante
By now, the Unilever creator story is a familiar one. Last year, the conglomerate announced plans to center creators in its marketing , and
By: Kimeko McCoy
Brands used to treat creators like media buys, spending ad dollars to rent their audiences. Now, they're prodding creators to help them shape concepts, influence products and pressure test ideas.
Subscribe: Apple Podcasts • Spotify For years, DSPs and SSPs have been jockeying to control more of the digital ad supply chain.
Omnicom Media Group CEO Ralph Pardo says AI is forcing agencies to rethink the holdco model and redefine their value.
