Gordon Young

The S4 Capital boss joins The Drum’s editor-in-chief, Gordon Young, to set the advertising world to rights once more.

The Drum catches up with the chief marketing and communications officer in Las Vegas to find out about his sensory-driven marketing strategy, Mastercard’s partnership with Netflix and more.

On the day of Donald Trump’s second inauguration, we spoke separately to two of the world’s most high-profile communications leaders, Sir Martin Sorrell and Richard Edelman, at Davos to explore the wider implications for business and marketers.

The FT’s Gillian Tett hosts a panel of execs from Heineken, Microsoft, Suntory and Edelman to explore the findings of the 25th edition of the global report.

The Drum sits down with the Edelman CEO as he launches the 25th Trust Barometer. He tells us that companies can no longer assume a default role in tackling societal issues.

The Edelman Trust Barometer paints a troubling picture of a world where distrust in institutions is at an all-time high. But The Drum’s editor-in-chief, Gordon Young, argues that this might not be the crisis it’s portrayed as.

The Drum catches up with the S4 boss at the World Economic Forum in Davos.

The Drum catches up with the S4 boss at the World Economic Forum in Davos.

AI and its sweeping impact on the workplace dominated discussions at Davos this year, and few sessions captured the zeitgeist better than the Workday panel on the future of jobs.

Capgemini’s marketing and comms leader Virginie Regis unpacks the company’s transformation into full-fledged technology leader – and how sports partnerships are aiding the brand’s perception globally.