Gordon Young

Donald Trump’s presidential return puts many marketers in a difficult spot. Can they get over it and effectively engage with the same ‘deporables’ and ‘garbage’ the Democrat campaign couldn’t? Editor-in-chief at The Drum Gordon Young explores.

In an industry where the traditional lines between advertising and content creation are increasingly blurred, David Abraham’s Wonderhood Studios offers a compelling blueprint for the future.

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and Illustrator. But as the demand for simpler, more accessible solutions surges, the company finds itself in unfamiliar territory: taking on the likes of Canva. At Web Summit, The Drum gets the inside track on its strategic shift.

The Drum’s editor-in-chief reports from Lisbon, where he was hosting a panel discussion on 2025 Vision: The Evolution of Creative Agencies.

At the recent Web Summit in Lisbon, The Drum sat down with Constanze Mitterhuemer of Belvedere Museum and Paul van Raak of The Brand Father to find out more about their creative collaboration and the evolution of the museum experience.

A brave new world or scorched Earth? What else could we be talking about other than Jaguar’s contentious rebrand? Gordon Young explores.

What does building a meaningful B2B brand take in today's market? A new report from Havas offers a handy guide. Here, Gordon Young shares insights from The Drum’s B2B World Fest, where its authors previewed it.

Sairah Ashman has spent decades crafting some of the world’s most distinctive brands. The Drum caught up with her at Web Summit, shortly after her keynote, where she delivered a sharp warning to brands caught in the AI hype cycle: “Technology might make things smoother and faster, but it risks flattening everything. Efficiency is not the same as impact.”

At this year’s Web Summit, amidst the deafening hum of innovation and the clink of countless startup coffee cups, a surprising reality stood out: no one, not even the most seasoned experts, truly knows where AI is headed. And that, according to Dan Gardner, co-founder of Code and Theory, is exactly why this moment matters so much.

Another Web Summit has wrapped, and Lisbon is catching its breath after hosting 74,000 attendees. If you’re planning to dive into the madness next year, this guide (with tips straight from our video chat with first-timers Karen Boswell from VML and Constanze Mitterhumer from the Belvedere Museum) is for you.