Gordon Young

Sairah Ashman has spent decades crafting some of the world’s most distinctive brands. The Drum caught up with her at Web Summit, shortly after her keynote, where she delivered a sharp warning to brands caught in the AI hype cycle: “Technology might make things smoother and faster, but it risks flattening everything. Efficiency is not the same as impact.”

At this year’s Web Summit, amidst the deafening hum of innovation and the clink of countless startup coffee cups, a surprising reality stood out: no one, not even the most seasoned experts, truly knows where AI is headed. And that, according to Dan Gardner, co-founder of Code and Theory, is exactly why this moment matters so much.

Another Web Summit has wrapped, and Lisbon is catching its breath after hosting 74,000 attendees. If you’re planning to dive into the madness next year, this guide (with tips straight from our video chat with first-timers Karen Boswell from VML and Constanze Mitterhumer from the Belvedere Museum) is for you.

The US Department of Justice is proposing a forced sale of Chrome. The chances of it actually happening? Slim, writes Gordon Young.

The Drum’s Gordon Young reflects on how the latest announcement from Nvidia will impact those in the advertising space and beyond.

As part of The Drum’s B2B Focus, we hear from industry leaders who argue that AI is not just a tool for optimization but a catalyst for transformation.

As part of The Drum’s B2B Focus, we report from the recent B2B Worldfest, where Lesniak Swann founder Alex Swann made a conclusive case for why nurturing your culture should be your agency’s number one priority.

At B2B World Fest 2024, Charlotte Mackenbach, communications manager at C-Job Naval Architects, and Laura Whitebread, EVP of marketing at iManage, joined The Drum’s Lynn Lester for a no-holds-barred Expert Marketing Clinic. Here’s a plain-speaking rundown of the top questions tackled and the wisdom shared.

Just hours before the official unveiling in Miami, the car maker’s reinvention has now leaked online. Having already branded the relaunch a comms car crash, Gordon Young has his say on whether the bold new look is likely to get the brand back on track.

The Drum’s founder ponders whether the porter’s present popularity comes at a price. Do viral TikTok challenges and beer shortages risk making the brand feel like a fleeting trend rather than a permanent icon?