Heather Haddon is a restaurants reporter for The Wall Street Journal, based in Chicago. With a background in food and beverage reporting, Heather covers the latest trends and developments in the restaurant industry, providing insights into major chains like McDonald's and Starbucks.
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United States (National)
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Heather Haddon's coverage focuses on the national fast-food and restaurant industry in the United States, with a strong emphasis on business, lifestyle, finance, and industry-related themes. She regularly cites data and covers private sector announcements.
Given her focus on the fast-food industry, Heather may be interested in pitches related to new menu items or concepts at major chains like McDonald’s or Starbucks. Additionally, she might also be open to receiving insights from experts within the food and beverage industry regarding consumer trends or market analysis that could impact these businesses.
As her geographic focus is national (United States), it would be beneficial to tailor pitches specifically relevant to developments within this region of interest.
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By: Heather Haddon
The CDC is investigating Quarter Pounders as the possible source of the food-safety crisis, with one death and dozens of illnesses across 10 states.
By: Heather Haddon
The food-safety investigation is focusing on onions as the burger chain prepares to resume serving Quarter Pounders in affected locations.
McDonald's suffered a slowdown in business in the wake of the E. coli outbreak tied to onions served on Quarter Pounders. Customer foot traffic to the chain's U.S. st
By: Heather Haddon
The fast-food giant seeks to rebound from an E. coli outbreak and maintain its focus on value offerings for diners.
By: Heather Haddon
The fast-food giant seeks to rebound from an E. coli outbreak and maintain its focus on value offerings for diners.
By: Jennifer Calfas, Heather Haddon
The coffee-chain has expected office employees to come in three days a week. Now it is tightening enforcement.
Starbucks outlined more challenges facing the coffee giant, and its new leader reiterated his call for decisive action to turn the company around. Investments in worker wages and benefits, along with customer deals, hurt profit margins, though Starbucks said the company is finding ways to run stores more efficiently. “It is clear we need to fundamentally change our strategy to win back customers,” Chief Executive Brian Niccol said Wednesday.
Starbucks pledged to not raise prices in the U.S. over the coming year and to restore condiment bars in cafes, as its new leader pledged fundamental change at the company. Customers have grumbled about long waits and high prices for drinks, cutting into the company’s sales and compounding the challenge of bringing consumers back to its stores. Chief Executive Brian Niccol on Wednesday sought to tackle those issues, adding that the company needs to be able to deliver drinks in four minutes or less.
Fast-food restaurant owner Yum Brands said geopolitical turmoil and consumers' pessimism about the economy hurt sales last quarter. Same-store sales declined 4% in its Pizza Hut and KFC chains in the three months ended Sept.
By: Heather Haddon
Burger King's parent company said it needs to offer better value to cash-strapped diners, as a tough consumer environment weighed on sales. Restaurant Brands International’s adjusted third-quarter earnings and sales came in slightly below consensus expectations. Same-store sales also missed most an
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