Etsy ran a similar (one-day) promotion last week on Cyber Monday (December 2, 2024) in which it gave shoppers $5 off on a purchase of $25 or more.
Ina Steiner is an Editor at EcommerceBytes, the independent trade publication for online merchants. She has been reporting on ecommerce since 1999, focusing on topics such as marketplace selling, logistics, and retail technology, with a particular emphasis on platforms like eBay, Amazon, and Etsy. Ina's insights have been recognized in various publications, and her work was featured in the book "Blogging Heroes" (Wiley 2008).