Until last year, eBay had only charged sellers ad fees when a buyer clicked on an ad and bought the item within 30 days (“direct” sales). Beginning
Ina Steiner is an Editor at EcommerceBytes, the independent trade publication for online merchants. She has been reporting on ecommerce since 1999, focusing on topics such as marketplace selling, logistics, and retail technology, with a particular emphasis on platforms like eBay, Amazon, and Etsy. Ina's insights have been recognized in various publications, and her work was featured in the book "Blogging Heroes" (Wiley 2008).