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Jacqueline Barba
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Jacqueline Barba

Digital Editor

AS SEEN ON
Path to Purchase Institute

Preston's Summary

Jacqueline Barba is a Digital Editor for the Path to Purchase Institute. With a focus on retail and consumer packaged goods (CPG), Jacqueline covers topics such as marketing strategies, retail trends, and innovative brand campaigns. Her articles provide insights into the evolving landscape of the retail industry and highlight successful strategies employed by CPG brands.

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Geo Focus

International

Coverage Attributes:

Beta
Press Release: 42 %
Private Sector Announcements: 31 %
Industry Specific: 6 %
Event Coverage: 5 %
Promotional Deal: 5 %

Themes Covered:

Most Recent Topics:

  • Retail Technology
  • Digital Marketing
  • Consumer Behavior
  • Brand Partnerships
  • E-commerce

Pitching Insights

Jacqueline Barba's coverage heavily features product promotions, press releases, and private sector announcements within the retail, advertising, consumer goods, food and beverage, and e-commerce sectors. She is likely to be responsive to pitches that involve new product launches, marketing strategies of major brands or retailers in these areas. If you have insights into innovative retail strategies by leading companies or exclusive data on consumer behavior trends related to product promotion campaigns or packaging redesigns for CPG brands among other relevant topics mentioned above then it would align with her area of interest.

Given Jacqueline’s wide coverage across various aspects of the retail industry without a specified geographic focus, consider providing insights from global perspectives as well.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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