Jacqueline Barba is a Digital Editor at Path to Purchase Institute. She focuses on business and economics, exploring the dynamics of the consumer goods industry and its impact on market trends. Jacqueline's insights and expertise have been featured in Consumer Goods Technology.
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Jacqueline Barba's coverage heavily features product promotions, press releases, and private sector announcements within the retail, advertising, consumer goods, food and beverage, and e-commerce sectors. She is likely to be responsive to pitches that involve new product launches, marketing strategies of major brands or retailers in these areas. If you have insights into innovative retail strategies by leading companies or exclusive data on consumer behavior trends related to product promotion campaigns or packaging redesigns for CPG brands among other relevant topics mentioned above then it would align with her area of interest.
Given Jacqueline’s wide coverage across various aspects of the retail industry without a specified geographic focus, consider providing insights from global perspectives as well.
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A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle.
By: Jacqueline Barba
From ChatGPT-powered shopping to workforce certifications, Walmart continues to scale AI across its operations and shopper experience.
Expanding retail media into interactive streaming environments, the beauty brand is the first to use a native live-shopping feature powered by Amazon Ads on Twitch.
By: Jacqueline Barba
AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently.
By: Jacqueline Barba
AI-enabled systems will increasingly force alignment across functions — and elevate marketing leaders who can operate as enterprise-wide growth architects, not just brand storytellers.
By: Jacqueline Barba
David Duncan steps into the top role as Vivek Joshi expands oversight of the company’s consumer brands portfolio.
Jacqueline Barba As artificial intelligence increasingly automates bidding, forecasting, reporting and campaign optimization, professionals
The series was shaped using a combination of retailer shopper intelligence and brand insights during the creative development phase
The Path to Purchase Institute will keep the nomination window open through 11:59 p.m. ET on Friday, July 17, for its 11th annual Women of Excellence Award
As brands and retailers navigate an increasingly connected shopping journey, the path to purchase no longer begins, or ends, at the shelf. That's why P2PI'
