Jacqueline Barba

AI-enabled systems will increasingly force alignment across functions — and elevate marketing leaders who can operate as enterprise-wide growth architects, not just brand storytellers.

David Duncan steps into the top role as Vivek Joshi expands oversight of the company’s consumer brands portfolio.

Jacqueline Barba As artificial intelligence increasingly automates bidding, forecasting, reporting and campaign optimization, professionals

The series was shaped using a combination of retailer shopper intelligence and brand insights during the creative development phase

The Path to Purchase Institute will keep the nomination window open through 11:59 p.m. ET on Friday, July 17, for its 11th annual Women of Excellence Award

As brands and retailers navigate an increasingly connected shopping journey, the path to purchase no longer begins, or ends, at the shelf. That's why P2PI'

From its major retail expansions to AI-powered operations and strategic partnerships, the second quarter of 2026 showcased how Canadian retailers are scali

The Path to Purchase Institute is keeping the nomination window for its fifth annual 40 Under 40 Awards open through Friday, Aug. 7. The program recognizes

The Association of National Advertisers (ANA) has released a new framework aimed at creating greater consistency in how retailer media networks (RMNs) meas

The Home Depot is tapping a veteran of Kroger Precision Marketing to lead the next phase of growth for its retail media business. Christine Foster will joi