Jeff Fromm is a Contributor at Forbes. He focuses on themes such as HR and workforce, employee benefits, and sports marketing, while also exploring topics like business leaders, markets, and ESG. Jeff is featured in Forbes and is the author of several books, including his upcoming release, 'As Loyal As A Dog.'
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Jeff Fromm appears to predominantly cover business topics with a focus on consumer loyalty and the impact of Gen Z on various industries. His articles often cite data, indicating a preference for fact-based insights and trends.
If reaching out to Jeff, consider providing data-driven analyses or case studies related to consumer loyalty, particularly within the context of Gen Z's influence on business practices. Additionally, pitches that address how companies are adapting their strategies in response to changing consumer behaviors may align well with his coverage interests.
Given his coverage themes, experts who can offer unique perspectives or data-backed insights into customer experience management, generational marketing targeting Gen Z consumers, and sustainable business practices might capture Jeff's attention.
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Employee benefits have existed almost as long as companies have had employees. Caesar Augustus apparently gave his retiring soldiers pensions in 13 BCE to stave off rebellions.
Gen Z is asking for more from their employer: mental health days, work from home two days a week, legal insurance, pet insurance, travel perks, tuition
Brands have long wanted to be a part of these conversations, just as fantasy football and the NFL season are.
Years ago, manufacturers by and large weren't as worried about being eco-friendly. Now, their mindset has shifted and broadened in a radical way
Travel Loyalty Programs Are More Popular Than Ever.
Marketing to Gen Z: start with the approach that you may not know everything you think you do about this powerful consumer contingent.
Andy Moss and Michelle Denogean of Mindtrip, a cutting-edge AI-driven travel company, joined me at a Phocuswright event to discuss their innovative approach to trip pl...
Sports, culture and brand building are central to the growth of more than a few famous brands from Gatorade to Nike. Partnerships like Nike and Michael Jordan resulted in Air Jordans
It may seem tough to nab Gen Z loyalty, but it’s not impossible. You can take advice from a brand that’s successfully won over this cautious generational cohort.
Today’s travelers expect brands to understand their preferences and deliver curated, personal experiences.
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