The concept of brand love is as intricate as a human relationship. Just like love between individuals, brand love is dynamic, evolving and deeply emotional.
Jeff Fromm is a Contributor at Forbes. He focuses on themes such as HR and workforce, employee benefits, and sports marketing, while also exploring topics like business leaders, markets, and ESG. Jeff is featured in Forbes and is the author of several books, including his upcoming release, 'As Loyal As A Dog.'