Jeff Fromm is a Contributor at Forbes. He focuses on themes such as HR and workforce, employee benefits, and sports marketing, while also exploring topics like business leaders, markets, and ESG. Jeff is featured in Forbes and is the author of several books, including his upcoming release, 'As Loyal As A Dog.'
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Jeff Fromm appears to predominantly cover business topics with a focus on consumer loyalty and the impact of Gen Z on various industries. His articles often cite data, indicating a preference for fact-based insights and trends.
If reaching out to Jeff, consider providing data-driven analyses or case studies related to consumer loyalty, particularly within the context of Gen Z's influence on business practices. Additionally, pitches that address how companies are adapting their strategies in response to changing consumer behaviors may align well with his coverage interests.
Given his coverage themes, experts who can offer unique perspectives or data-backed insights into customer experience management, generational marketing targeting Gen Z consumers, and sustainable business practices might capture Jeff's attention.
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Sports, culture and brand building are central to the growth of more than a few famous brands from Gatorade to Nike. Partnerships like Nike and Michael Jordan resulted in Air Jordans
It may seem tough to nab Gen Z loyalty, but it’s not impossible. You can take advice from a brand that’s successfully won over this cautious generational cohort.
Today’s travelers expect brands to understand their preferences and deliver curated, personal experiences.
As Airbnb continues to evolve, its mission remains clear: to create economic opportunity while delivering memorable experiences.
The entrepreneurial landscape is undergoing a generational shift, with Millennials and Gen Zs embracing technology and social media in ways that sets them apart from their Gen X and Baby Boomer counterparts.
In today's thriving experience economy , consumers increasingly value life experiences over material goods.
Timely research by Sociallyin called "The Top Social Media Platforms by Generation: Where to Find Your Target Market Online in 2025" reveals some In an increasingly co...
By: Jeff Fromm
Is TikTok's fate in the U.S. sealed? We'll see how that plays out over days and weeks especially with a new president in Washington
Luxury experiences continue to proliferate from the spa not too far away to the culinary experience that requires a little planning.
ESG (Environmental, Social and Governance) was the true religion for most of the past five years.
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