Roger Dooley

Passengers aboard the Silversea Silver Nova have been informed, more than a week in advance, that their disembarkation time in Fort Lauderdale would be delayed by four hours.

It probably seemed like a great idea at the time: use a rare confluence of itineraries to bring three cruise ships together in the middle of the

Driving your car on the open road may feel like one of your last bastions of privacy.

Luxury automaker Ferrari is facing an unusual dilemma with their audio branding. And, the clock is ticking on finding a good solution.

Today, it seems every business is looking for little ways to improve its bottom line. Customer amenities that were suspended during the pandemic never return.

CMOs touch many parts of a business. The chief marketing officer (CMO) role is a study in contrasts.

In business, the role of a Chief Executive Officer, or CEO, can determine much of a company's success or failure. The CEO is the highest-ranking executive in a company.

Traditional EEG brain wave measurements have been done in laboratory settings. Today, far simpler ... [+] wireless headsets and headbands are available to consumers.

Building a brand community sounds like a great idea. According to marketing thought leader Mark Schaefer , community is “the last great marketing

With so many behavioral science findings in doubt, Robert Cialdini's Principles of Influence remain rock-solid and fundamental to marketers worldwide.