Roger Dooley

Oceania Cruises just banned kids from new bookings on all future sailings. Excluding customers can be the smartest brand strategy, as Viking's success shows.

La Mer sells face cream at nearly $200 per ounce. A new report on its bizarre production process shows marketers how to succeed in luxury brand building.

When researchers asked people whether they'd rather get an empathetic response from a human or from AI, human responses won by a wide margin.

Only 40% of CEOs categorize marketing as a profit center, compared to 65% in last year's Boathouse CEO survey Credit: Roger Dooley

Most smart packaging is a gimmick. KitKat just turned its 70-year-old "Have a Break" slogan into a Faraday cage that completely silences your phone.

United Airlines is thriving evan as Spirit Airlines fails to emerge from bankruptcy and ceases operations. AFP via Getty Images

They banned TVs and cars but went all-in on AI. What Amish entrepreneurs understand about empathetic business communication that your CEO doesn't.

A debate centers on whether all-inclusive or pay-as-you-go vacations are superior, assuming similar total spending. While all-inclusive offers a frictionless experience, eliminating the "pain of paying," a counter-argument suggests paying per item acts as a useful "brake," preventing overconsumption of food or drinks. The author largely concludes that all-inclusive provides a better vacation for most, as travelers value the freedom from tracking expenses and prefer prepaying for enjoyable experiences. However, the satiation issue is acknowledged. Hybrid fares, combining a base price with many upcharges, are deemed the worst option. The ideal solution involves removing friction while subtly protecting against overindulgence, allowing individuals to choose based on their self-regulation needs.

Consumers accept airline surge pricing but bristle at digital grocery tags. A 1986 fairness study explains the gap, and why brand trust decides how shoppers read it.

Consumer preference for small businesses has nearly tripled since 2021, yet half are spending less. There is a behavior gap, but owners can close it.