Jenni Baker

If 2023 was the year that AI captured people’s imagination, 2024 is the year for practical action - here’s how three brands are putting Google AI to work to drive effectiveness, growth and reach.

Leaders from Publicis, GALE, A+E Networks, GSDM, The Trade Desk and LG Ad Solutions give their hot takes on what’s next for the intersection of creativity and technology in CTV.

One month on from Cannes and ahead of the Olympic Games Paris 2024, we recap what got leaders at Uber Advertising, State Farm, Bain, Magna, Fox and more, talking about the power of live TV on FreeWheel Beach.

Getting measurement right in 2024 will lay the foundation of all AI-powered advertising. We sat down with Eileen Mannion, UK vice-president of marketing at Google to explore how marketing leaders can embrace this chance to supercharge the future of marketing.

Leaders from Monks, Salesforce, Autodesk, and Siemens share five practical ways to integrate AI into marketing and creative workflows.

Leaders from Monks, Salesforce, Autodesk, and Siemens share five practical ways to integrate AI into marketing and creative workflows.

Do consumers know what’s real and what’s AI? We ‘unmask the intelligence’ behind justfly’s recent brand campaign to explore how its blending AI and creativity to create memorable, engaging experiences in the travel sector.

Canon Europe, Nutshell Creative and Join The Dots explore how print has evolved into the measurable performance channel no one saw coming, at The Drum Live.

The airline’s new brand campaign, which leverages AI to place people’s faces (literally) into its ad, signals a broader trend towards tech-powered personalization in brand storytelling and customer engagement.

The Drum takes a ‘dodgem dash’ through the insights and innovations in adtech and retail media, overheard at Dmexco 2024.