Jenni Baker

Do consumers know what’s real and what’s AI? We ‘unmask the intelligence’ behind justfly’s recent brand campaign to explore how its blending AI and creativity to create memorable, engaging experiences in the travel sector.

Canon Europe, Nutshell Creative and Join The Dots explore how print has evolved into the measurable performance channel no one saw coming, at The Drum Live.

The airline’s new brand campaign, which leverages AI to place people’s faces (literally) into its ad, signals a broader trend towards tech-powered personalization in brand storytelling and customer engagement.

The Drum takes a ‘dodgem dash’ through the insights and innovations in adtech and retail media, overheard at Dmexco 2024.

From AI-powered campaigns by Cadbury and Coca-Cola to EE’s audience-led storytelling, the YouTube Festival revealed how brands can drive real results by balancing emotional engagement and cutting-edge measurement.

Google’s UK Privacy Forum brought together experts to help brands navigate the continuously evolving landscape of privacy and data – now, next and long-term. Here’s what we heard.

A report from Canon and The Drum puts print in the performance hot seat to explore its potential as a dynamic driver of phygital marketing success.

Fans of The Bear on Disney+ will be familiar with head chef Carmy’s non-negotiables for his team to help grow their business and achieve greatness. The same can be applied to marketing strategies to future proof your measurement and to build resilience to any disruption, says Google’s Tom Kelleher.

Our annual round up of key learnings and takeaways from The Responsible Marketing Hub with Google, that marketers can carry forward in 2025.

Why is it harder than ever to keep up with the speed of trends? And what are the pressures marketers face to stay current, without jumping on short-lived fads?