Joan Verdon is a retail reporter based in North Jersey, known as the shopping capital of the world. With a focus on retail and business, Joan covers topics such as holiday spending, sales trends, and the impact of technology on the retail industry. Her articles can be found in publications like Forbes and the U.S. Chamber of Commerce.
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Joan Verdon’s coverage heavily relies on citing data and press releases, with a strong focus on product promotions and sales & marketing in the retail industry. She appears to be interested in insights that are supported by factual evidence or official announcements from the private sector.
Given her reliance on data-driven content, she may find value in pitches that provide exclusive access to new consumer spending trends, emerging retail technologies, or innovative e-commerce strategies. Additionally, Joan’s interest in specific companies' initiatives suggests she might respond well to pitches involving groundbreaking developments within individual organizations.
Since her articles have a national scope without a specified geographic focus, relevant information should pertain to U.S. retail market trends or major players within this sector.
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Spirit Halloween, known for its pop-up Halloween shops, is testing the Christmas market this year ... [+] with its first Spirit Christmas stores.
The National Retail Federation delivered an optimistic holiday forecast, saying it expects retail sales to grow by 2.5% to 3.5% in November and December.
The National Retail Federation (NRF) expects retail sales during November and December to grow by 2.5% to 3.5%, with consumers spending at least $25 billion more than last year.
People shopping on Black Friday last year at the Mall of America in Bloomington, Minn.
Barbie Dream Besties, from Mattel, are displayed at the TTPM 2024 Holiday Showcase event, in New ... [+] York, Tuesday, Sept. 17, 2024. (AP Photo/Richard Drew)
The Hasbro logo is displayed at the TTPM 2024 Holiday Showcase event, in New York, Tuesday, Sept. ... [+] 17, 2024. (AP Photo/Richard Drew)
Mattel revised its full-year sales forecast downward after a drop in Barbie sales contributed to weaker than expected third-quarter sales.
By: Joan Verdon
Run Grow Good Company The furniture company that won big with its ‘Sactional' couches is betting its ‘buy better, buy less' message will make it a billion-dollar brand.
Prices for online groceries fell 0.1% year, over year in October, according to the Adobe Digital Price Index. It was the first such decline since January, 2020.
Four out of 10 consumers say they will use credit cards for at least half of their holiday spending, and more than one-third say their credit card use has increased.
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