Online brands saw big growth on Black Friday, but it came at the expense of in-store shopping. The extended promotional period also hurt Black Friday.
Joan Verdon is a Retail and Business Writer based in the shopping capital of the world, North Jersey. She specializes in retail and e-commerce, focusing on topics such as shopping trends, Black Friday, and major retailers like Walmart and Shopify, while also covering broader themes in business and personal finance. Joan has been featured in RetailWit, Forbes, NewsBreak, and the U.S. Chamber of Commerce.