Preston's Summary

Joanne Friedrick is a freelance writer and editor specializing in specialty food, housewares, and physical security. With a passion for consumer trends and industry insights, Joanne's work can be found in publications such as HFN Magazine, Home Accents Today, and Furniture Today. She brings a unique perspective to her articles, providing valuable information and analysis for readers in the national market.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Cites Data: 28 %
Press Release: 23 %
Private Sector Announcements: 18 %
Promotional Deal: 13 %
Event Coverage: 4 %

Themes Covered:

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Most Recent Topics:

  • Home & Garden
  • House Design
  • Interior Design
  • Consumer Behavior
  • Gig Economy
  • Commercial Real Estate
  • Housing Market
  • Real Estate Development
  • Residential Real Estate

Pitching Insights

Joanne's coverage primarily focuses on house & home, with an emphasis on consumer behavior and the furniture industry. She frequently cites data and press releases, which suggests a preference for factually-based pitches supported by credible sources or statistics.

Given her focus on product promotions and retail, Joanne may be receptive to insights from companies in the home improvement or furniture industries regarding consumer trends, market analysis, or new product launches. Pitches that provide unique perspectives backed by relevant data could resonate well with her coverage style.

As she has a national focus within the United States, experts or companies operating within this region who can offer valuable insights into consumer behavior related to house & home topics would likely capture her attention.

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