IPG's Magna and WPP's GroupM this morning joined last week's upgraded outlook by Dentsu, while Publicis' Zenith has discontinued public reporting. The new Big 3 consensus: 2024 +9.3%; 2025 +6.1%.
Joe Mandese is the Editor in Chief at MediaPost. He specializes in marketing and advertising, publishing and media, as well as finance and culture, with a keen interest in topics such as AI, business leaders, and market trends. Joe has been featured in MediaPost, Editor & Publisher (E&P) Magazine, and NewsBreak.