Joseph Arthur

Watch our full podcast episode recapping the past 12 months and offering a lay of the land for the next 12, with a festive twist.

Adland still recovering from Brexit and COVID lockdowns

From a more integrated DOOH outlook to Google AdExchange’s SSP dominance, here’s our essential reading from this week.

From the ICO expressing concerns around Google’s controversial fingerprinting policy to browser extension Honey facing fraud allegations, here’s our essential reading from this week.

PMW speaks to a myriad of industry experts to unveil what marketers should be leaving behind in 2024 and bringing with them in 2025.

Creating potential opportunities for advertisers, Samsung’s AI-driven technology endeavours to make TVs a “life companions” for users.

New ad platform bills itself as a “full-funnel” performance driver with the media giant hoping to entice more marketing investment into its premium video category.

Launching a digitally-driven campaign with over 30.1 million impressions, ENU was able to improve its brand perception to one of a top Scottish University.

In a move that brings standardised measurement within retail media closer, the e-commerce giant is breaking down barriers between retailers and advertisers.

From some big tech launches ahead of CES in Las Vegas to consumers’ customer service expectations for brands, here’s our essential reading from this week.