Joseph Arthur

From the US election's impact on adspend to the most misspelt brand names, here's our essential reading from this week.

More than 60% of clients have ceased or considered ceasing their relationship with an agency due to poor practice.

This podcast episode features Spotify's Head of Sales for the UK and Northern Europe, Ed Couchman, and PMW's News Reporter, Reem Makari, going

If the speculation is true, the DSP would be competing with TV giants Roku, Google, Apple and Amazon while opening up more CTV ad opportunities.

If the speculation is true, the DSP would be competing with TV giants Roku, Google, Apple and Amazon while opening up more CTV ad opportunities.

With the inception of first-party data and continued AI innovation touted as solutions to privacy-driven problems, the global adtech market predicted to reach $43.5bn by 2029.

With the inception of first-party data and continued AI innovation touted as solutions to privacy-driven problems, the global adtech market predicted to reach $43.5bn in revenue by 2029.

With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.

As UK viewership shifts to BVOD, OTT and streaming, linear TV ad exposure is in a black hole of repetitive reach.

From freelancing becoming more popular among marketers to an imminent doubling down of global adtech investment, here's our essential reading from this week.