By: Joseph Arthur
From the US election's impact on adspend to the most misspelt brand names, here's our essential reading from this week.
Joseph Arthur is a reporter for Performance Marketing World, with his work also appearing in Campaign US, Campaign (UK), The Wichitan, and Campaign Asia. He covers a wide range of topics within the performance marketing industry, including e-commerce, AI tools, ad formats, consumer data, and successful marketing campaigns. Joseph brings a keen eye for industry trends and insights to his reporting.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United Kingdom (National)
Joseph Arthur's coverage predominantly centers around sales & marketing, content & publishing, and product promotions. With a focus on private sector announcements and press releases, he is likely to be interested in pitches related to new marketing strategies or campaigns from major brands, as well as industry data insights that can support or highlight trends within the sales and marketing space.
He appears particularly keen on tangible examples of successful performance marketing campaigns and initiatives by prominent companies. Therefore, providing concrete case studies or success stories would likely capture his attention.
Given the absence of a specific geographic focus for Joseph's articles, relevant industry developments from any location could be suitable for pitching.
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