By: Julia Waldow
When Rent the Runway launched in 2009, much of its marketing revolved around working millennials. Now, the company is increasingly setting its sights on Gen Z.
Julia Waldow is a cross-platform journalist currently working as a reporter for Modern Retail. With a background in media outlets like CNN and KCET, Julia's reporting focuses on the retail industry, covering topics such as consumer trends, brand strategies, and the impact of technology on retail. She is known for her curiosity and passion for finding the best chocolate chip cookie in the world.
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United States (National)
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Julia Waldow’s coverage primarily focuses on product promotions, beauty and fashion, retail industry trends, e-commerce, and marketing strategies. She often includes press releases and cites data in her articles.
Given the nature of her coverage, Julia may be interested in pitches related to innovative marketing strategies within the retail sector or insights into evolving consumer trends impacting sales and branding. Additionally, she might respond well to pitches centered around new product launches or collaborations within the fashion and retail industries.
Since she covers a broad spectrum of topics with no specific geographic focus mentioned, experts from various regions who can provide valuable insights into global market trends would likely capture her attention.
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