Julia Waldow

Apparel and footwear brands, many of which manufacture in China, are scrambling to reduce their reliance on Chinese imports in anticipation of higher tariffs under the second Donald Trump administration.

Hanna Andersson, a Swedish children's apparel brand known for its colorful cotton pajamas, is reaping the rewards of its personal shopping service for busy parents.

Ebay, which turns 30 in 2025, is working to position itself as a go-to option for secondhand fashion. Here's how.

The baseball cap and jersey retailer Lids is heading into the new year with a larger focus on customization.

Sephora has built one of the most popular retail loyalty programs, boasting more than 40 million members. It's Emmy Brown Berlind's job to keep these customers excited and loyal.

Quince's Antonieta Moreland has a unique challenge in retail: building a brand around selling seemingly unbranded products.

As Hoka's popularity has soared, it's Bekah Broe's job to ensure its products resonate with all kinds of runners, jogger and walkers.

Irish value retailer Primark is looking to build its U.S. business with the help of traditional and digital advertising.

Despite the holiday hype, consumer spending on Christmas trees isn't soaring to new heights. Here's why.

Ten years in, Reese Witherspoon's lifestyle company Draper James is looking to be more than a Southern-inspired apparel brand.