Julia Waldow

When Rent the Runway launched in 2009, much of its marketing revolved around working millennials. Now, the company is increasingly setting its sights on Gen Z.

After adjusting its fee structure and prompting an outcry from sellers , Poshmark says it's revisiting the policy.

On this week's Modern Retail Rundown: Beyond Inc. partners with The Container Store, holiday shoppers prepare to spend big while taking on debt and Urban Outfitters slashes prices on more than 100 items.

After weeks of negative reactions from sellers and buyers, Poshmark says it's completely doing away with the complicated fees structure implemented in early October.

Michaels is boosting its Halloween assortment to appeal to those interested in making their own costumes to save money.

At the same time that it's gearing up for its 50th anniversary, Brompton Bicycle is looking to cultivate a new generation of riders.

In July, Tru Earth, a brand that sells laundry detergent sheets, launched an interactive loyalty program.

It took 10 years, but Axel Arigato, a Swedish sneaker and streetwear brand, finally has its first store in the United States.

Fashion companies are hitting the road this fall, going on tours to U.S. college campuses to pitch products to students.

Some personal health and wellness brands are focusing their holiday marketing more on empathy and education.