Yash Bhatia is a web content writer for afaqs!, focusing on national coverage in India. With a passion for marketing and advertising, Yash covers a wide range of topics including influencer culture, brand strategies, product launches, and industry trends. Through his articles, he aims to provide insights into the dynamic world of Indian marketing and advertising.
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India (National)
Yash Bhatia's coverage is heavily focused on product promotions, advertising, brands, marketing and consumer trends. He has a national focus on India.
When reaching out to Yash with pitches or expert commentary, consider offering insights into emerging consumer trends in the Indian market, innovative marketing strategies by brands operating in India, or analysis of successful product promotion campaigns tailored for the Indian audience. Additionally, providing data-backed analyses related to business growth and sales within the Indian market would likely be well-received.
Given his significant coverage of press releases and citing data in articles, Yash may also appreciate access to exclusive industry reports or studies that can provide unique insights into the topics he covers.
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By: Yash Bhatia
With 60% of consumers being adults, its new spot stars a celeb with a pan-India presence.
Kishlay Seth, the category lead, elaborates on the product's availability in the market across three different SKUs: a single pillow pouch, a pack of 10, and a pack of 30.
According to Amazon, the goal of the campaign is to highlight the diverse range of roles within the organisation.
By: Yash Bhatia
Head of marketing Sanath Pulikkal highlights the company's vision for redefining mosquito protection in homes.
By: Yash Bhatia
The brand saw an increase of 300% in sales within two weeks of the campaign launch.
The real-money gaming platform allocates approximately 15-20% of its budget to marketing efforts.
By: Yash Bhatia, Ubaid Zargar
Amidst the Patanjali controversy, experts assess the impact on the industry by the apex court's intervention.
Mohit Dhar Jayal, chief brand officer, reveals that the apparel business witnessed 2x growth compared to last year.
CEO John Tyas shares its strategy for the Indian market with the veteran cricketer.
Saurabh Munjal, CEO and co-founder, Archian Foods on the objective behind the campaign, competitive landscape, revenue model and more.
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