The DAZN streaming platform and free-TV manufacturer Telly are using interactive video technology from TheTake to offer interactive, shoppable experiences to consumers.
Karlene Lukovitz is an editor and writer for MediaPost, a leading publication in the media and advertising industry. With a focus on digital media and streaming platforms, Karlene covers topics such as ad-supported options, layoffs in the industry, research on advertising effectiveness, and the growth of streaming services. Her work has also been featured in Editor & Publisher (E&P) Magazine.