James Hercher is a Sr Editor at [Employer]. He specializes in marketing and advertising, with a focus on e-commerce, retail, and the intersection of technology and advertising. His insights and expertise have been featured in Chief Marketer, NewsBreak, and AdExchanger.
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James Hercher's coverage predominantly focuses on programmatic advertising, data analytics, and ad tech within the context of big tech and content & publishing. He heavily relies on press releases and data citations for his articles.
Given James's focus on these topics, he is likely to be interested in receiving pitches from experts who can provide insights into trends or developments in programmatic advertising, data analytics, ad tech innovation, and e-commerce. Additionally, sources with access to relevant industry data would be valuable for providing factual support for the narratives being covered.
As James does not have a specific geographic focus mentioned but covers global technology trends within big tech and content & publishing sectors. Therefore, international perspectives or case studies could also capture his attention.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: James Hercher
I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising.
By: James Hercher
2026 may be the year of AI, but the buzzword as television advertisers head into the upfronts season is “outcomes.”
Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year.
By: James Hercher
The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped slightly to $40 million and 6%, respectively, according to its quarterly earnings report on Thursday.
This week, I'm ruminating on the word mirage It is a useful term for the ongoing debate over if and when agentic shopping – as in, people
By: James Hercher
Viant reported Q1 2026 earnings on Monday, with its DSP revenue growing by 18% to $50.3 million.
I've been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original and promising new metrics that could loosen ROAS's iron grip on marketer mindshare.
By: James Hercher
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe's $2.2 billion acquisition of LiveRamp over the weekend.
This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google Marketing Live event.
Advertisers love live sports. But good luck measuring that investment.
