James Hercher is a Sr Editor at Chief Marketer. He specializes in marketing and advertising, with a focus on advertising technology, programmatic advertising, and marketing technology. James has also contributed to NewsBreak and AdExchanger, showcasing his expertise in the intersection of tech and media.
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James Hercher's coverage predominantly focuses on programmatic advertising, data analytics, and ad tech within the context of big tech and content & publishing. He heavily relies on press releases and data citations for his articles.
Given James's focus on these topics, he is likely to be interested in receiving pitches from experts who can provide insights into trends or developments in programmatic advertising, data analytics, ad tech innovation, and e-commerce. Additionally, sources with access to relevant industry data would be valuable for providing factual support for the narratives being covered.
As James does not have a specific geographic focus mentioned but covers global technology trends within big tech and content & publishing sectors. Therefore, international perspectives or case studies could also capture his attention.
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By: James Hercher
The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising.
Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner for the 250-odd publishers that use its wrapper.
Omnicom's advertising revenue suffered in the second quarter. But that did stop the holding company's stock from jumping to a one-year high
By: James Hercher
Amazon's advertising businesses earned a total $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday.
Cuisinart's marketing team has been eager to take advantage of generative AI-based creative.
By: James Hercher
AppLovin made $1.9 billion in Q2, almost $1.3 billion of which was recorded as net income, the company reported in its quarterly earnings on Wednesday.
By: James Hercher
The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours trading immediately after TTD reported its results on Thursday.
By: James Hercher
AppLovin has been on a wild ride for the past couple of years. Its shares traded at around $80 in 2024, reached $720 in late 2025 and now trade at $340.
Doug Lauretano began his advertising career in the early-noughts on the publisher side at titles including Fortune, The Wall Street Journal and CNN Money.
Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies.
