James Hercher is a Sr Editor at [Employer]. He specializes in marketing and advertising, with a focus on e-commerce, retail, and the intersection of technology and advertising. His insights and expertise have been featured in Chief Marketer, NewsBreak, and AdExchanger.
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James Hercher's coverage predominantly focuses on programmatic advertising, data analytics, and ad tech within the context of big tech and content & publishing. He heavily relies on press releases and data citations for his articles.
Given James's focus on these topics, he is likely to be interested in receiving pitches from experts who can provide insights into trends or developments in programmatic advertising, data analytics, ad tech innovation, and e-commerce. Additionally, sources with access to relevant industry data would be valuable for providing factual support for the narratives being covered.
As James does not have a specific geographic focus mentioned but covers global technology trends within big tech and content & publishing sectors. Therefore, international perspectives or case studies could also capture his attention.
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I've been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original and promising new metrics that could loosen ROAS's iron grip on marketer mindshare.
By: James Hercher
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe's $2.2 billion acquisition of LiveRamp over the weekend.
This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google Marketing Live event.
Advertisers love live sports. But good luck measuring that investment.
Let me introduce you to a phrase that's been pinging around the back of my head for the past year or so: the “cult of performance.”
By: James Hercher
Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the digital advertising landscape and within its own ranks.
Wait a minute, there's a programmatic hardware race going on right now? You heard that right.
There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or
It's a bird; it's a plane; it's a network of travel media networks.
Linear TV is grabbing attention once again. This time as the broadcast and streaming media worlds are being tied together by major M&A deals.
