James Hercher is a Sr Editor at [Employer]. He specializes in marketing and advertising, with a focus on e-commerce, retail, and the intersection of technology and advertising. His insights and expertise have been featured in Chief Marketer, NewsBreak, and AdExchanger.
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James Hercher's coverage predominantly focuses on programmatic advertising, data analytics, and ad tech within the context of big tech and content & publishing. He heavily relies on press releases and data citations for his articles.
Given James's focus on these topics, he is likely to be interested in receiving pitches from experts who can provide insights into trends or developments in programmatic advertising, data analytics, ad tech innovation, and e-commerce. Additionally, sources with access to relevant industry data would be valuable for providing factual support for the narratives being covered.
As James does not have a specific geographic focus mentioned but covers global technology trends within big tech and content & publishing sectors. Therefore, international perspectives or case studies could also capture his attention.
This information evolves through artificial intelligence and human feedback. Improve this profile .
Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like hypersonic reentry vehicles and
Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world's largest marketing clouds.
By: James Hercher
Google and Meta are quietly rewriting the rules of ad measurement, and they're doing it with open-source marketing mix modeling (MMM) tools that many marketers don't even realize they're using.
The Million Dollar Sellers group convened last week in New York City during and around Amazon's own Seller Growth Summit event.
By: James Hercher
The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising.
Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner for the 250-odd publishers that use its wrapper.
Omnicom's advertising revenue suffered in the second quarter. But that did stop the holding company's stock from jumping to a one-year high
By: James Hercher
Amazon's advertising businesses earned a total $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday.
Cuisinart's marketing team has been eager to take advantage of generative AI-based creative.
By: James Hercher
AppLovin made $1.9 billion in Q2, almost $1.3 billion of which was recorded as net income, the company reported in its quarterly earnings on Wednesday.
