James Hercher is a Sr Editor at [Employer]. He specializes in marketing and advertising, with a focus on e-commerce, retail, and the intersection of technology and advertising. His insights and expertise have been featured in Chief Marketer, NewsBreak, and AdExchanger.
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James Hercher's coverage predominantly focuses on programmatic advertising, data analytics, and ad tech within the context of big tech and content & publishing. He heavily relies on press releases and data citations for his articles.
Given James's focus on these topics, he is likely to be interested in receiving pitches from experts who can provide insights into trends or developments in programmatic advertising, data analytics, ad tech innovation, and e-commerce. Additionally, sources with access to relevant industry data would be valuable for providing factual support for the narratives being covered.
As James does not have a specific geographic focus mentioned but covers global technology trends within big tech and content & publishing sectors. Therefore, international perspectives or case studies could also capture his attention.
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By: James Hercher
Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the digital advertising landscape and within its own ranks.
Wait a minute, there's a programmatic hardware race going on right now? You heard that right.
There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or
It's a bird; it's a plane; it's a network of travel media networks.
Linear TV is grabbing attention once again. This time as the broadcast and streaming media worlds are being tied together by major M&A deals.
Shopify is slowly but surely making its way into the ads business. An earlier step in that journey was the hiring Samir Pradhan as VP of product for merchant marketing in November 2025.
By: James Hercher
Smart TVs, refrigerators and other home appliances may pester you with marketing and perhaps even check your presence in the room using a front-facing camera.
Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like hypersonic reentry vehicles and
Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world's largest marketing clouds.
By: James Hercher
Google and Meta are quietly rewriting the rules of ad measurement, and they're doing it with open-source marketing mix modeling (MMM) tools that many marketers don't even realize they're using.
