Lata Jha is an Assistant Editor for LiveMint, with a focus on local news in India. She also writes for SheThePeople.TV. Lata's articles cover a range of topics including technology, entertainment, and the film industry, providing insights into the latest trends and developments in India.
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India (National)
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Lata Jha’s coverage is heavily focused on the entertainment industry in India, with a strong emphasis on Bollywood and OTT platforms. As her coverage includes press releases and private sector announcements, she may be more responsive to pitches from PR professionals or company representatives providing exclusive news about developments within the Indian entertainment industry.
Given Lata's focus on content & publishing and entertainment news in India, reaching out with exclusive insights into trends shaping Bollywood, Indian cinema, or OTT platforms could make for compelling pitches. Additionally, offering data-driven analysis of box office performance or streaming service trends specific to India could capture her interest.
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By: Lata Jha
New Delhi, Dec. 19 -- Dubbing by Indian superstars like Shah Rukh Khan and Mahesh Babu can greatly lift the reach and box office potential of Hollywood films releasing in the local theatres.
By: Lata Jha
Multiplex chain PVR Inox Ltd's FLEXI model will now allow people to claim a partial refund if they leave a film mid-way, as part of efforts to widen its audience base and improve movie-going frequency.
By: Lata Jha
Pushpa 2: The Rule was the most-watched film with 1.08 million solo viewers. BookMyShow reported a significant rise in live events in tier-2 cities, indicating a shift in entertainment consumption patterns across India.
Vaz underscored the importance of leveraging technology to scale up content creation and ensuring it is not restricted by demographic or geographic limitations.
Short-form content platforms such as ShareChat, Moj, Josh, and Instagram Reels have grown rapidly in 2024, as users from India's small towns rise
By: Lata Jha, Pratishtha Bagai
Indians are splurging on concerts, shelling out up to ₹ 35,000 for top-tier tickets to experience live performances by A-listers like Coldplay and Ed Sheeran.
By: Lata Jha
As Pushpa 2 retains its popularity during the Christmas weekend, Varun Dhawan's Baby John is expected to garner ₹ 10-12 crore on day one, or about a third of what previous holiday hits made.
With hits like Manjummel Boys, Aadujeevitham-The Goat Life, Premalu, Aavesham, Vashangalkku Shesham and Brahmyugam, Malayalam cinema witnessed an extraordinary year, with gross collections of ₹743 crore between January and June alone.
Strong box-office releases, along with the festival season demand up to Diwali, drove a high single-digit growth in sales for retailers in the three months ending December, according to mall owners.
By: Lata Jha
Several Hindi films starring popular actors have made little progress since their announcement and continue to remain in cold storage, as producers struggle to find OTT buyers and are unsure of what will work at the box office.
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