Lata Jha is an Assistant Editor at Hindustan Times Syndication. She covers a range of topics within the realms of arts and entertainment, film and cinema, and publishing and media, with a particular focus on movies, Bollywood, and streaming giants like Netflix and Disney. Lata's insights and analyses have been featured in prominent outlets including SheThePeople.TV and LiveMint.
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India (National)
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Lata Jha’s coverage is heavily focused on the entertainment industry in India, with a strong emphasis on Bollywood and OTT platforms. As her coverage includes press releases and private sector announcements, she may be more responsive to pitches from PR professionals or company representatives providing exclusive news about developments within the Indian entertainment industry.
Given Lata's focus on content & publishing and entertainment news in India, reaching out with exclusive insights into trends shaping Bollywood, Indian cinema, or OTT platforms could make for compelling pitches. Additionally, offering data-driven analysis of box office performance or streaming service trends specific to India could capture her interest.
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By: Lata Jha
Former Disney+ Hotstar CEO Sajith Sivanandan transitions to Jio Mobile Digital Services as president, tasked with scaling AI-based digital offerings. His background includes leadership roles at Google and Star TV, emphasizing strategic growth.
India's cinema screen expansion is slowing due to a lacklustre box office and high real estate prices. Multiplex chains are strategically planning new openings while emphasising upgrades that promise better returns to ensure long-term viability.
Advertising revenue declines 8% on-year due to the sluggish festive season as a consumption slowdown resulted in lower advertising spends by the FMCG sector.
OTT platforms are enhancing marketing strategies to engage younger audiences through experiential marketing, collaborations with local events, and targeted promotions.
Demand for variety among a niche audience and potential consumption among the diaspora is prompting streaming services to acquire rights to movies such as ‘All We Imagine As Light'.
Dubbed Hindi versions of southern blockbusters are dominating box office collections, surpassing even their home-state earnings. Films like Pushpa 2 and KGF: Chapter 2 have struck gold in Hindi-speaking markets, revealing a hunger for mass-market entertainers.
Per media consulting firm Ormax, the most-watched Hindi web series of 2024 is the third season of Mirzapur on Amazon Prime Video, with a viewership of 30.8 million, followed by the third season of Panchayat with a viewership of 28.2 million.
Re-releases of old hits are drawing audiences back to theatres, but the strategy faces diminishing returns. Experts suggest a selective approach to ensure these films remain relevant to younger audiences amid a demand for new content.
By: Lata Jha
The success of pan-India films has transformed southern stars into national icons, boosting their brand endorsement fees and social media following. Experts highlight their ability to connect with diverse audiences, making them lucrative choices for brands looking to expand their reach across India.
Uncertainty at the box office has made film producers depend on revenue from streaming rights. Two companies are making the most of this scenario—they have become so indispensable that Hindi films are no longer being made unless they buy OTT rights.
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