Shuchi Bansal

India's entertainment companies are facing disruptions and shifts in consumer behavior, leading to an existential crisis. Traditional media firms globally are also struggling and seeking mergers to sustain their legacy businesses and stem losses in their digital ventures. The OTT segment is facing challenges as content costs escalate and audience growth slows down. Broadcasting companies in India are attempting hybrid OTT business models, but face competition for digital ad money from tech giants and e-commerce platforms. The industry is in a quandary about the way forward, whether it be mergers or changes in business models.

As a master strategist, Modi is doing what he does best - building up hysterical frenzy for the Ayodhya event on January 22 that will see the installation of Ram idol at the grand temple being constructed for the deity. But the event, it seems, is also breathing new life into India’s devotional music genre

In its January note on the consumer sector performance in Q3FY2024 (Oct-Dec), Nuvama Institutional Equities said that volume growth for FMCG firms will remain challenging. They will see a low-to-mid single-digit volume growth driven by urban markets

Several brands in India capitalized on the recent Ram Mandir consecration ceremony in Ayodhya through moment marketing, with ads and promotions tied to the event. However, experts argue that many of these ads were generic and lacked effectiveness. Brands are participating in such events to avoid negative consequences and boycotts, and going forward, religious occasions are expected to become major marketing opportunities.

Ad agencies are using Generative AI for creative campaigns, but face legal and ethical challenges. Industry seeks regulation while embracing AI's potential.

The 10-minute grocery delivery, which first tested the waters during the pandemic, is now coming of age with more firms entering the business and the existing ones adding new categories

Vinit Karnik of GroupM says India's sports industry is not just about cricket. Non-cricket sports revenue declined slightly in 2023, but industry is growing.

Netflix's move with The Great Indian Kapil Show sparked debate. Some see it as a way to expand user base, others question fit for core audience.

BARC India chairman Shashi Sinha said since TV data has stabilized after Covid, it is now conducting a pilot with premium homes to monitor what they watch. “We expect to capture the connected TV (CTV) viewership of linear channels as well,” he said

Less than 1% of the ads featured members of the LGBTQI community or people with disabilities and barely 4% had people above 65 years. Only 3% of Indian ads had representation from ethnic groups versus the global average of 19% and only 4% showed the diversity in skin tone versus the global average of 27%