Shuchi Bansal

The research highlight of greater trust in influencers is significant since using influencers more responsibly, especially, in the health and financial sector, is under the lens, Mohanty said. “It’s also critical because more brands are shifting marketing money from other mediums to influencers

Aamir Khan criticizes Bollywood's business model, blaming short theatrical-to-OTT windows for box office declines, urging for better film distribution strategies.

Mumbai, May 4 -- India's media and entertainment industry is not limited by capital or audiences, but by the lack of content tailored for local

Some Indian filmmakers took to social media to express their concern over the implementation of 100% tariff,

GenZ isn't the sole driver of India's live events growth; diverse age groups are attending more, with a 15% rise in the industry and global icons returning.

India, May 23 -- Eight weeks after its release in theatres in June, Aamir Khan Productions' new feature film Sitaare Zameen Par will be available

Sunscreens are suddenly a category of interest. “Up until 5 years ago, the sunscreen market was sleepy, and sold mostly offline by Lakme and Lotus. Today, more than 30 legacy and new-age brands fight for a slice of the ₹3,000 crore market growing at 30% a year

JioHotstar celebrates 670 million peak views during IPL finale, dominating mobile OTT with multilingual content, but faces monetization challenges ahead.

Quick-commerce in India is surging, with consumer habits evolving as platforms like Blinkit gain trust and expand product offerings, projected to hit $57B by 2030.

India, June 20 -- Brands riding on Father's Day celebrations last Sunday launched their print and digital campaigns to capitalize on emotions linked to the occasion to influence customers.