Shuchi Bansal

Goyal told HT that agencies do not really participate in the throughput at Google and Meta advertising which corners the biggest chunk of digital ad spends. “Even e-commerce and quick-commerce are destinations that are inert in agency thinking,” he said. To be sure, agencies have been subsisting on very low margins of 3%-5% for many years

Traditionally, media and marketing was measured in terms of ‘share of voice' and ‘share of wallet' and wasn't directly connected to sales. Today digital media allows you to track a promotion or an advertising campaign in terms of viewership or even sales conversion.

Aditya Aima, co-MD, India and MENA region at AnyMind Group, said India was behind other Asian markets in live commerce, that is, selling products via live videos. “In India, platforms have not driven that behavioural change or made it easier for consumers to shop through a live link,” Aima said.

Audio streaming firm Pocket FM shuttered its six-month-old micro drama app Pocket TV raising concerns around the format’s viability, though Kuku Technologies that operates KukuTV reposed faith in bite-sized, serial content

On Thursday, Business Standard reported that the government is working on building a national infrastructure for agentic payments. The proposed Unified Agents Protocol (UAP) is being designed to create an interoperable infrastructure with a common standard for AI agents and apps

According to Redseer analysis, on quick commerce, 47% of frozen ready-to-cook sold is vegetarian. Frozen veg snacks like smileys, aloo tikkis and mini samosas, together with peas, make up close to 40% of the market on their own

Shailesh Kapoor, CEO and founder of Ormax Media, the insights and consulting firm for the industry, nailed the reason for this resurgence in unscripted shows and said broadcasters operate both traditional TV channels and streaming apps and are looking for content that works on both screens

The size of the Indian music industry has remained small -- estimated at ₹5,300 crore in 2024 – by the Ficci-EY media report of 2025. Though it’s projected to touch ₹7,800 crore by 2027, paid subscribers of music streaming apps in India were low at 10-11 million in 2024 in an active user base of 175 million.

Gen Z's values have been shaped by growing up in a borderless digital society, said Samit Sinha, managing partner, Alchemist Brand Solutions. “They look for symbols — brands included — that reflect who they are, or at least who they aspire to project themselves as, which raises the bar for the brands they choose,” he said

Exposure to gaming, global OTT content, with genres like anime, has spotlighted licensed merchandise possibilities. Today anime communities and clubs are exploding and merchandise targets people up to 35 years