Liz Flora

Seasonal staples like SPF and beachy scents are getting an update, while new product innovations have taken off thanks to influencers.

TikTok was once thought of as the anti-Instagram; a place where influencers could stop being polite and get real. Now that it has matured, brands are adapting to a new reality.

The beauty guru announced that her legal drama over her supplement and beauty brands has come to an end.

Founder and CEO William Zeqiri said he hopes the robots will be able to mix hair colours and welcome customers.

Lavish trips full of free swag are no longer exclusively for the high-follower-count elites.

The product developer behind Tom Ford Beauty and Victoria Beckham Beauty brings Sephora its first brand specifically for the 40-plus demographic.

From botulism to HIV, horror stories of minimally invasive cosmetic procedures have gained a national spotlight as consumers have turned to unlicensed practitioners.

Known for its work with young beauty brands such as Rare Beauty and Summer Fridays, e-commerce agency and accelerator Front Row Group has received private equity funding.

Following viral music video product placements, pop star Sabrina Carpenter inks an endorsement deal with Prada Beauty.

Known in the past as a key launchpad for luxury beauty labels like Dr. Barbara Sturm, Net-a-Porter’s beauty vertical is switching to an editorial-style affiliate model.