Seasonal staples like SPF and beachy scents are getting an update, while new product innovations have taken off thanks to influencers.
Liz Flora is a Senior Reporter specializing in the beauty and wellness industry. With a focus on providing in-depth coverage and analysis, Liz's work has appeared in publications such as The Business of Fashion, Glossy, Digiday, and Modern Retail. She covers a wide range of topics including industry trends, brand launches, investment news, and the impact of technology on the beauty and wellness sector.