Liz Flora is a Beauty Correspondent at The Business of Fashion (BoF). Based in Los Angeles, she covers a range of topics including beauty, fashion, retail, and e-commerce, with a focus on the intersection of style and wellness. Her work has been featured in Glossy, Digiday, Modern Retail, and other prominent publications.
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Liz Flora's coverage predominantly focuses on the beauty and fashion industry, with a strong emphasis on new product launches, leadership changes within companies, and trends shaping the sector. Her articles often cite data or press releases to support her reporting.
To effectively reach out to Liz, consider offering insights into emerging trends in skincare and beauty products, as well as information about influential figures in these sectors. If you have access to exclusive data or can provide commentary on shifts within the beauty industry supported by reliable sources, your pitch is likely to resonate with Liz.
Given that Liz's geographic focus isn't specified but she covers international brands and topics relevant across various regions, pitches should be tailored around global trends rather than specific local developments.
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Following LVMH's sale of Off-White, Interparfums will take on the role of beauty licensing partner in 2026.
It's not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.
Inspired by the “tradwife” set, formerly vegan wellness influencers and models have traded in their plant-based beverages for unpasteurized milk — but positive bird flu tests show that its risk is rising along with its popularity.
The “acne whisperer” for A-list Gen-Z celebrities inks her biggest retail partnership yet.
From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.
Some stores have burned to the ground in the upscale Pacific Palisades neighborhood being decimated by a still-growing wildfire.
Fashion and beauty companies have closed stores, offices and warehouses to focus on donations for those affected by the ongoing wildfires.
By: Sarah Kent
Donation centres around Los Angeles have been overwhelmed by mountains of old clothes, a stark reminder of the excesses of production and consumption that have helped drive the climate crisis and the weather extremes that come with it.
Beiersdorf, Clarins and L’Oréal are among the beauty companies betting big on the technology as AI mania continues and its capabilities grow.
No longer just a luxury gym chain, Equinox’s transformation into a wellness lifestyle brand is based on the bet that the wealthy will pay anything to optimise their health. Executive chairman and managing partner Harvey Spevak outlines his vision for the future of luxury wellness for The State of Fashion: Luxury.
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