Matthew Leong is a content writer specializing in local news and events in Australia, specifically in New South Wales and Sydney. With a focus on marketing, advertising, and media, Matthew provides insightful coverage of industry developments and partnerships, highlighting the achievements and initiatives of various brands and organizations.
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Australia (National)
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Matthew Leong's coverage heavily focuses on press releases and private sector announcements within the sales, marketing, content & publishing, and product promotions domains. His articles mainly revolve around advertising, public relations, marketing, media, and promotions.
When reaching out to Matthew with pitches or news stories it would be advisable to tailor them towards newsworthy industry-specific announcements such as product launches, company developments in the advertising/marketing sectors or promoting events related to these industries. He covers local (Australia) news predominantly but also includes a focus on New South Wales and Sydney. Therefore any story ideas should have a relevance or impact at least within Australia if not specifically focused in New South Wales or Sydney.
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By: Matthew Leong
This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series. Telstra’s 2024 Christmas campaign enlists a singing donkey to capture the magic of family during the holiday season, via its bespoke agency +61 and Bear Meets Eagle On Fire.The platform is the latest addition to the telecommunication company’s ‘Wherever We […]
Creative agency, REBORN, has been selected by ACCO Brand Australia’s Artline – a writing tools brand – to serve as its media and creative agency partner.The collaboration sees REBORN tasked with leading the brand’s creative strategy and brand development, with the goal of bolstering consumer connections and growing its overall market presence.On top of the […]
By: Matthew Leong
Emotive has picked up an executive head thinker from Thinkerbell to fill the business and culture director role within its agency.Alice Tschuchnigg – who worked at Thinkerbell as an executive head thinker for more than two years – has been chosen for the role.In her new position, Tschuchnigg will take on a client portfolio containing a […]
Men's lifestyle platform, DMARGE, is working with Feedstar to release “a social-led solution designed to connect brands with Australian men aged 25–45”. The solution is called Bloke Bomb.
By: Matthew Leong
Regional out-of-home provider Bishopp Outdoor Advertising has launched 126 new out-of-home (OOH) sites across Australia in 2024, including 14 roadside digital sites, marking a significant expansion of its advertising network.
By: Matthew Leong
Insights into building a powerhouse brand in the beauty and health retail sector, and how start-ups can dominate their chosen industry amongst a sea of competitors, are the two latest sessions added to the roster for Mumbrella’s Retail Marketing Summit 2025.
By: Matthew Leong
Hours after the Albanese Government confirmed that it would be supporting local broadcasting and media institutions via a $180.5 million media strategy, community television (CTV) revealed that it would be receiving a historic piece of the commitment.
By: Matthew Leong
The Australian Competition and Consumer Commission (ACCC) has found that numerous in-store and online Australian businesses peddled Black Friday sales advertisements that may be considered “misleading” for customers.
By: Matthew Leong
Soft drink brand Schweppes is drawing consumers into a world of softness through an activation with the National Gallery of Victoria (NGV), via creative agency Clemenger BBDO and Traffik – its activation division.
Imagine walking onto a footy field only to be told the rules of the game have changed. You're not just playing to win anymore — you need to figure out a whole new way to play. That's exactly where the digital advertising industry finds itself heading into 2025.
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