Matthew Leong is a content writer specializing in local news and events in Australia, specifically in New South Wales and Sydney. With a focus on marketing, advertising, and media, Matthew provides insightful coverage of industry developments and partnerships, highlighting the achievements and initiatives of various brands and organizations.
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Australia (National)
Matthew Leong's coverage heavily focuses on press releases and private sector announcements within the sales, marketing, content & publishing, and product promotions domains. His articles mainly revolve around advertising, public relations, marketing, media, and promotions.
When reaching out to Matthew with pitches or news stories it would be advisable to tailor them towards newsworthy industry-specific announcements such as product launches, company developments in the advertising/marketing sectors or promoting events related to these industries. He covers local (Australia) news predominantly but also includes a focus on New South Wales and Sydney. Therefore any story ideas should have a relevance or impact at least within Australia if not specifically focused in New South Wales or Sydney.
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By: Matthew Leong
Health club chain, Virgin Active, aims to demolish the wellness industry’s toxicity in a new campaign launching in Australia and other international territories.The campaign marks the brand’s first international campaign. Developed by We Are Pi – a creative innovation agency based in Amsterdam that Virgin Active appointed to steer its “global brand positioning, brand identity […]
By: Matthew Leong
THE ICONIC, has released the next stage of its ‘Got You Looking’ masterbrand platform.The new phase – created within a partnership with Love Media and Dentsu Creative – focuses on THE ICONIC’s sport, beauty, wellness, home and fashion offerings for spring, with the overall goal of revitalising the brand’s in-market presence while reminding consumers why […]
Healthcare comms agency, London Agency, has welcomed Theodore Seng and Rebecca Dawson to its team.The announcement:London Agency is proud to announce two new medical communications experts will be joining the firm in September. Medicines Australia’s Theodore Seng and Edelman’s Rebecca Dawson will join the Melbourne-based medical affairs firm as the Agency continues to grow their […]
The Company We Keep has been handed the production management contract for the St Kilda Festival.The announcement:The Company We Keep (The CWK), an award-winning full sensory experience agency, has secured the contract to manage the full production of the iconic St Kilda Festival, following its successful delivery of production management services in 2024. The CWK’s […]
By: Matthew Leong
In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.Brand: NRMACampaign: ‘Drive safely on our country roads’Agency: Not suppliedADVERTISEMENT The verdict: The First Nations perspective is powerful and welcomed, but there are craft elements that hold the campaign back.Josie Fox, creative director at BMF, gave it a 7/10, […]
We’ve heard people say for ages that data is the new oil. They were right. It’s fairly abundant but realistically, very expensive to refine and turn into anything usable.For many organisations, the whole data science wave had seemed like more trouble than it was worth. Yes, it would be good to refine processes or systems, […]
Fergus Kibble – the managing director and founder of creative public relations (PR) agency, FORWARD – has announced that he is “transitioning out of the business”, with general manager Caroline Lovejoy set to step into the role.Kibble’s transition is expected to take place “over the next four months.” At the same time, Lovejoy’s new appointment […]
By: Matthew Leong
Disability representation movement, the Shift 20 Initiative, has launched a TikTok channel dedicated to helping talent with disability secure work in front of the camera, via PHD and Special.Titled ‘Shift 20 Casting Call’, the channel was created in partnership with TikTok (a founding partner) to provide advertising agencies, brands and casting directors with an avenue […]
Electric vehicle charging pioneer and digital out-of-home (OOH) media company, JOLT, has expanded into Canada.The launch saw the company roll out OOH screens in Toronto, providing advertisers with the opportunity to broadcast their offerings “to urban, roadside audiences and engaged EV drivers.” As the company continues to grow in Canada, it’s expected to support advertisers […]
WiredCo. has gained Jessica Nutt as a senior account manager (earned media) and Constance Nicolaou as a senior account executive (earned media).The announcement:Independent Agency of the Year 2023*, WiredCo. has expanded its earned media team, WireCast, with two new appointments to the team. Jessica (Jess) Nutt has joined the agency as senior account manager (Earned […]
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