Matthew Leong

MAXMEDIALAB is set to grow its luxury media capabilities while officially becoming a member of the Independent Media Agencies of Australia (IMAA).The announcement:MAXMEDIALAB, Australia’s leading luxury and premium media agency since 2011, expands focus on media buying division with the appointment of several new roles within the team. The agency, founded by Lynette Phillips, has […]

This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series. ALDI Australia wants Aussie Christmas goers to go over the top without destroying their budgets this holiday season, via a campaign from BMF.The supermarket chain’s ‘Go a Little Extra’ campaign features a 60-second hero film with an overzealous couple who […]

This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series. Telstra’s 2024 Christmas campaign enlists a singing donkey to capture the magic of family during the holiday season, via its bespoke agency +61 and Bear Meets Eagle On Fire.The platform is the latest addition to the telecommunication company’s ‘Wherever We […]

Creative agency, REBORN, has been selected by ACCO Brand Australia’s Artline – a writing tools brand – to serve as its media and creative agency partner.The collaboration sees REBORN tasked with leading the brand’s creative strategy and brand development, with the goal of bolstering consumer connections and growing its overall market presence.On top of the […]

Emotive has picked up an executive head thinker from Thinkerbell to fill the business and culture director role within its agency.Alice Tschuchnigg – who worked at Thinkerbell as an executive head thinker for more than two years – has been chosen for the role.In her new position, Tschuchnigg will take on a client portfolio containing a […]

Men's lifestyle platform, DMARGE, is working with Feedstar to release “a social-led solution designed to connect brands with Australian men aged 25–45”. The solution is called Bloke Bomb.

Regional out-of-home provider Bishopp Outdoor Advertising has launched 126 new out-of-home (OOH) sites across Australia in 2024, including 14 roadside digital sites, marking a significant expansion of its advertising network.

Insights into building a powerhouse brand in the beauty and health retail sector, and how start-ups can dominate their chosen industry amongst a sea of competitors, are the two latest sessions added to the roster for Mumbrella’s Retail Marketing Summit 2025.

Hours after the Albanese Government confirmed that it would be supporting local broadcasting and media institutions via a $180.5 million media strategy, community television (CTV) revealed that it would be receiving a historic piece of the commitment.

The Australian Competition and Consumer Commission (ACCC) has found that numerous in-store and online Australian businesses peddled Black Friday sales advertisements that may be considered “misleading” for customers.