By: Matthew Liedke
Nearly 70 percent of QSR sales nationwide take place in drive-thrus, and thanks to new technology, marketers see a way to connect with customers like never before.
Matthew Liedke is a Senior Writer for Franchise Times and Food On Demand. With a focus on the franchise industry, Matthew covers a wide range of topics including brand expansion, industry trends, and business strategies. His articles provide insights and analysis for both franchise owners and industry professionals.
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Matthew Liedke's articles predominantly cover the business and food & beverage industries, focusing on product promotions and private sector announcements. This suggests he would be most responsive to pitches related to new products or services within the food and restaurant industry.
Given his focus on specific brands and their expansions, Matthew may prefer sources with direct knowledge of the companies or products being covered. He could also be interested in insights from marketing experts who can provide commentary on brand strategies, loyalty programs, or market trends within the restaurant industry.
As Matthew does not specify a geographic focus, it is likely that he covers national as well as international stories within these sectors.
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