By: Matthew Liedke
Dirty soda concept Swig is set to enter Illinois following a 13-unit deal signing. Husband-and-wife team Derek and Michelle Hincks, who gained franchise experience as operators of Crumbl stores, will
Matthew Liedke is a journalist at Franchise Times. With over a decade of experience, he has extensively covered business, economic development, and franchising, focusing on themes such as restaurants, hospitality, and legal affairs. His work has been featured in Food On Demand, NewsBreak, Franchise Times, and Wahpeton Daily News.
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Matthew Liedke's articles predominantly cover the business and food & beverage industries, focusing on product promotions and private sector announcements. This suggests he would be most responsive to pitches related to new products or services within the food and restaurant industry.
Given his focus on specific brands and their expansions, Matthew may prefer sources with direct knowledge of the companies or products being covered. He could also be interested in insights from marketing experts who can provide commentary on brand strategies, loyalty programs, or market trends within the restaurant industry.
As Matthew does not specify a geographic focus, it is likely that he covers national as well as international stories within these sectors.
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