Meaghan Yuen

YouTube claims 10.4% of daily time spent with TV in the US, according to July 2024 data by Nielsen.

70% of US adults trust Amazon, according to May 2024 data by All About Cookies. Amazon ranks the highest in consumer trust, following Google (65%) and Netflix (64%)— higher than trust in the US government (28%).

More than double the percentage of marketers worldwide say their primary goals on YouTube are top-of-funnel, driving brand awareness, versus bottom-of-funnel, driving conversions, per August 2024 data by the Influencer Marketing Hub.

A third (33%) of US influencers believe that if TikTok is sold or banned in the US next year, Facebook Reels will become the next major player in short-form video, per August 2024 data by First Insight. Instagram Reels is close, at 32%.

23.8% of US consumers say they've spent between $2,500 to $5,000 on online shopping throughout the year, per June 2024 data by Narvar. Another 22.6% spent upward of $5,000.

21% of US consumers making returns expect refunds immediately, while 33% expect them in 24 hours, per an August 2024 report by Narvar. Some 40% say a day is the longest acceptable time to wait for a refund.

Article Sep 27, 2024 Key stat: More than a quarter (26%) of marketers worldwide use for marketing strategies, according to a September 2024 report by the Influencer Marketing Hub.

Key stat: 73% of US Gen Zers say they make online purchases from creators, compared with 66% of millennials and 59% of adult consumers overall, according to June 2024 data by LTK.

A rewarding career path can support both your personal and professional growth.

From learning how to create more efficient solar panels to developing a produce-sharing app for community and backyard gardeners, a new scholarship is helping older Canadian students go back to school to help address environmental challenges.