Melissa Repko is a Retail Reporter at CNBC. She specializes in topics related to retail, e-commerce, and consumer behavior analytics, often exploring the intersections of business, economics, and real estate. Melissa's insights and reports have been featured in numerous outlets, including NBC Los Angeles, NBC Bay Area, and The West Australian.
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Melissa Repko's coverage primarily focuses on retail, earnings reports, and consumer trends within the retail industry. Her articles often cite data and press releases to support her reporting.
To effectively reach out to Melissa, consider providing insights or data regarding retail strategies, consumer behavior shifts, or analysis of earnings reports from relevant companies. Additionally, pitches related to product promotions and sales & marketing strategies in the retail sector may align with her coverage interests.
Considering that Melissa frequently cites data in her articles, offering unique research findings or access to exclusive datasets related to consumer trends could enhance a pitch's appeal when reaching out for potential collaboration opportunities.
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By: Melissa Repko
Melissa Repko Macy's beat Wall Street's fourth-quarter expectations, but gave a cautious outlook for the year ahead.
By: Melissa Repko
Key Points David Paul Morris | Bloomberg | Getty Images WATCH LIVESTREAM Prefer to Listen? NOW Fast Money UP NEXT Mad Money
Key Points Walmart-owned Sam's Club is hiking its annual membership fee by $10 in May.
By: Melissa Repko
Key Points As GLP-1 drugs become more accessible, more U.S. consumers are dropping sizes and may buy new clothes.
The nation's largest grocer is giving the brand a more modern and colorful spin as other retailers invest in private label.
Walmart, the largest grocer in the U.S., is updating its flagship private label brand Great Value. This is the first full brand redesign in more than a decade.
By: Melissa Repko
Key Points Best Buy said Wednesday that Jason Bonfig, a 27-year company veteran, will succeed Corie Barry as CEO on Oct. 31.
By: Natalie Rice
Retail giant Target is hoping to recapture consumers by focusing on the baby category. Starting in March, the company has been rolling out “baby boutiques” in select stores across the country.
By: Melissa Repko
Target is refreshing its baby category as part of a broader effort to offer better products and more convenience to compete with Walmart and Amazon.
By: Melissa Repko, Amelia Lucas
Mammoth's direct-to-consumer brands have helped upend the razor, diaper and deodorant categories.
