Mike Duff

European Editor

Preston's Summary

Mike Duff is an Executive Editor for HomeWorld Business, with a focus on retail and consumer goods. With a background in automotive journalism, his work has appeared in various publications such as Car and Driver Magazine, Autocar Business, and Road-Track. Mike brings a unique perspective to his articles, combining his passion for cars with his expertise in the retail industry.

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Geo Focus

Coverage Attributes:

Beta
Press Release: 33 %
Private Sector Announcements: 20 %
Cites Data: 16 %
Promotional Deal: 15 %
Seasonal: 6 %

Themes Covered:

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Pitching Insights

Mike Duff's coverage prominently features product promotions, automotive industry updates, and sales & marketing insights. He regularly cites data and press releases to inform his articles. Given this focus, he is likely to be interested in pitches related to new products or innovations in the automotive industry.

Pitches should highlight unique aspects of the products or developments being promoted as well as any relevant data that can support the significance of these advancements. If reaching out with a retail-related topic, ensure it has a strong tie-in with product promotion or sales trends.

As Mike does not have a specified geographic focus, pitches should center around global industry trends rather than location-specific events unless they have broader relevance.

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