Niamh Leonard-Bedwell is the fmcg editor at The Grocer. She oversees coverage of new product development across food and household brands, focusing on shopper trends, inflation, and marketing campaigns within the consumer packaged goods sector. Niamh has been featured in Birmingham Live and The Grocer, bringing insights from her background in wellness trends and nutrition.
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United Kingdom (National)
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Niamh Leonard-Bedwell's coverage predominantly focuses on product promotions and announcements within the food and beverage industry, particularly related to supermarkets in the United Kingdom. She shows a keen interest in new product launches, appointments of key personnel in relevant companies, and promotional deals.
Given this focus, Niamh would likely be interested in pitches that highlight unique or innovative aspects of new food and beverage products being launched by supermarkets or consumer goods companies. Pitches could also include insights from industry experts regarding emerging trends or market strategies within the UK's food retail sector.
Since she covers supermarket-related news extensively, providing information about exclusive partnerships between retailers and suppliers or any significant changes in marketing strategies can make for compelling pitches to her.
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Acheson succeeds John Lindsay, who will retire in May
Having 'fixed the fundamentals', Pladis' UK & Ireland MD is pumping out NPD and hosting a big party for the 'king' of its lineup, which is turning 100
The pouch features Mini Dairy Milk Eggs, treat-size bags of Mini Eggs and Creme Eggs
The new look is intended to drive home the message of the brand's 'superior quality'
By: Niamh Leonard-Bedwell
The ranges were developed in response to shopper demand, said Tesco
Martins has over 20 years of leadership experience in the fmcg industry
By: Niamh Leonard-Bedwell
The campaign is Alpen's first major push in four years
By: Niamh Leonard-Bedwell
The old 12x100g packs have been replaced with 12x85g ones
Sour Cream & Spring Onion and Jalapeño Barbecue have rolled exclusively into Waitrose
By: Niamh Leonard-Bedwell
Each mix provides between 10g and 15g of protein per serving
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