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Niamh Leonard-Bedwell
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Niamh Leonard-Bedwell

Fmcg Editor

AS SEEN ON
The Grocer

Preston's Summary

Niamh Leonard-Bedwell is the fmcg editor at The Grocer. She oversees coverage of new product development across food and household brands, focusing on shopper trends, inflation, and marketing campaigns within the consumer packaged goods sector. Niamh has been featured in Birmingham Live and The Grocer, bringing insights from her background in wellness trends and nutrition.

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Geo Focus

United Kingdom (National)

Coverage Attributes:

Beta
Press Release: 41 %
Private Sector Announcements: 22 %
Promotional Deal: 10 %
Government Announcement: 8 %
Cites Data: 5 %

Themes Covered:

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Most Recent Topics:

  • Food Manufacturing
  • CPG Distribution & Commercialization
  • Beverage Production
  • Startups
  • Food Safety

Pitching Insights

Niamh Leonard-Bedwell's coverage predominantly focuses on product promotions and announcements within the food and beverage industry, particularly related to supermarkets in the United Kingdom. She shows a keen interest in new product launches, appointments of key personnel in relevant companies, and promotional deals.

Given this focus, Niamh would likely be interested in pitches that highlight unique or innovative aspects of new food and beverage products being launched by supermarkets or consumer goods companies. Pitches could also include insights from industry experts regarding emerging trends or market strategies within the UK's food retail sector.

Since she covers supermarket-related news extensively, providing information about exclusive partnerships between retailers and suppliers or any significant changes in marketing strategies can make for compelling pitches to her.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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