Ratna Bhushan is a Senior Editor at The Economic Times, focusing on national news in India. With a specialization in the business and consumer sectors, Ratna covers a wide range of topics including retail, food and beverage, FMCG companies, and market trends.
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India (National)
Ratna Bhushan's coverage focuses on the Indian market with an emphasis on FMCG companies, food services chains, and retail. Her articles often include press releases, government announcements, and data citations.
If you have insights or access to new products in the FMCG sector or information related to sales and marketing strategies within the food and beverage industry in India, she may find your input valuable. Additionally, if you can provide commentary on beauty & fashion products within the context of consumer behavior or trends specific to India's market, it could be relevant to her coverage.
Given her focus on national topics such as Indian businesses bringing employees with disabilities to the forefront of their operations and Patanjali's engagement with ad laws before SC (Supreme Court), consider tailoring your pitches by highlighting how a particular topic affects or is reflective of trends within India’s economy.
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By: Ratna Bhushan
Snacking brand 4700BC has partnered with Netflix to launch new popcorn variants in India. This collaboration aims to boost the popcorn category and enhance at-home entertainment. The products will be available on ecommerce platforms, retailers, and the brands website. The company expects to report significant revenue growth by March 2025.
Markets in India's northeast, historically considered a laggard to the larger ones in north, west, and south India, are finally taking centre stage for large consumer companies.
Synopsis Coca-Cola is segmenting India into clusters to identify areas with faster growth potential. The company sees India as a key market with significant growth opportunities despite uneven recovery trends post-pandemic. Coca-Cola India's revenue and profit saw substantial increases in FY23, reflecting strong market performance.
By: Ratna Bhushan, Navneeta Nandan
Snack brands are partnering with streaming platforms like Netflix, Amazon Prime Video, and Disney Hotstar to offer co-branded packs tailored for binge-watching. Brands such as 4700BC, KitKat, Cornitos, and Pringles are launching these products to target the growing number of OTT users in India.
Hindustan Unilever has set up a committee of independent directors to evaluate the future of its ice-cream business, sparking interest from companies like RJ Corp, MMG Group, and Nestle. Brands such as Kwality Wall's and Magnum contribute about 3% to HUL's annual sales of over ₹60,000 crore.
By: Ratna Bhushan
Metavisio-Thomson's India unit is acquiring a minority stake in New Shop, a convenience retail chain. The deal, valued at $125-$150 million, involves setting up 120 flagship stores in two and three-tier markets. New Shop is also acquiring the 24Seven grocery chain from Godfrey Phillips. The partnership aims to expand their product portfolio and presence across India.
By: Sagar Malviya, Ratna Bhushan
Indian Paralympians' remarkable performance at the Paris Paralympics has not attracted significant brand deals from major companies. Despite winning a record 29 medals, including seven golds, endorsements and sponsorships remain limited and less lucrative compared to Olympic athletes. Some brands like Puma, Adidas, and Coca-Cola continue to support para-athletes.
By: Anumeha Chaturvedi, Ratna Bhushan
"We are hopeful of recovery in demand in the October-December quarter after six months, when macro events such as the severe heatwave and then rains, which disrupted traffic, forced a lot of consumers to stay indoors and impacted the industry," said Rohit Aggarwal, director at Lite Bite Foods Group, which operates Street Foods by Punjab Grill, Tres and YouMee.
By: Prachi Verma, Ratna Bhushan
Quick-commerce platforms are expanding their 24x7 delivery services during the festive season to meet consumer demand, especially for late-night orders. Companies like Swiggy Instamart and Zomato are scaling up operations across multiple cities, focusing on impulse categories and essential items. This trend is driven by a rise in nighttime consumer behavior.
By: Arijit Barman
The Jubilant Bhartia Group promoters are leading the race to acquire a significant minority stake in Coca-Cola's India bottling arm, Hindustan Coca-Cola Beverages (HCCB). They have signed an exclusivity agreement with Coca-Cola to negotiate the purchase for Rs 10,800-12,000 crore. This move is part of Coca-Cola's strategy to adopt an asset-light model and precedes a planned listing of HCCB.
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