Amazon has become the world’s biggest retailer is that it has been relentless in creating a frictionless experience. But, not everything at Amazon is frictionless.
Roger Dooley is an author and contributor to Forbes. With a focus on technology, business, and consumer behavior, Roger's articles explore topics such as marketing strategies, emerging technologies, and the impact of AI on various industries. His expertise lies in understanding the intersection of neuroscience and marketing, providing valuable insights into consumer preferences and decision-making.