Roxana Becerril

Craft on Third, an arts and crafts studio in downtown Chula Vista, is helping people channel their creative side. The shop on Third Avenue Village is a space where people can create unique items and take them home.

SAGO is bringing a sophisticated nightlife venue to Encinitas where people can dine and socialize in style.

Elvira, a new Roman osteria and pizzeria, is bringing a sense of nostalgia, warmth and Italian comfort foods to Ocean Beach.

Casa Palma Dulce is new shop in North Park specializing in self-care products, including many from Latina-owned companies.

Black Radish, a chic New York-style bistro, is sprouting in North Park.

Home EC is an indie kitchen shop in Little Italy creating a community centered on a shared love of food.

Crevette Design Studio’s mission is creating one-of-a-kind jewelry pieces full of whimsical charm.

Ice cream maker Little Fox Cups and Cones is bringing a sweet touch to South Oceanside.

Companion Bread Co. is developing a following across the region for its fresh loaves made with flour ground in-house using California-grown grains.

A second-generation chef and restaurateur is bringing a trio of businesses — a taco shop, coffee house and Mexican breakfast restaurant — to side-by-side spots on Third Avenue in Chula Vista.