The ad industry’s annual Cannes Lions festival in June is an occasion for the entire media and ad industry to gather together at parties, on yachts, at beach clubs and in private cliffside villas. Outsiders may wonder whether any real work gets done, which seemed to be a question Netflix’s new ad president, Amy Reinhard—a newcomer to the ad industry—had when she attended this past June.
Sahil Patel is a media reporter and executive assistant to @mvpeers at The Information. With his expertise in the media industry, Sahil covers a wide range of topics including streaming, social media, advertising, and the business side of content creation. His work has been featured in The Wall Street Journal, Medium, and the Cureus Journal of Medical Science.