Cisco joins LA28's second tier of major sponsors as the organising committee continues to chip away at its $2.5bn sponsorship revenue goal.
Shawn Medow is a US Reporter for SportBusiness, specializing in covering the business side of sports. With a focus on major leagues such as MLB, Nascar, and NCAA, Shawn provides in-depth analysis and reporting on content distribution deals, broadcasting rights, and the financial aspects of the sports industry.