Shamita Islur is a Content Writer at Social Samosa. She specializes in marketing and advertising, with a focus on topics such as advertising campaigns, advertising technology, and the intersection of tech and marketing, including AI platforms and generative AI. Shamita's work has been featured in various publications, showcasing her expertise in the dynamic fields of marketing and advertising.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
India (National)
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Shamita's coverage heavily features expert commentary and press releases, with a strong focus on product promotions and content & publishing. Given this, she would likely be interested in pitches that offer access to industry experts who can provide insightful perspectives on marketing strategies, talent management in the advertising industry, content creation trends, or the impact of social media platforms like Twitter on advertising.
As her geographic focus is India, consider tailoring pitches to reflect insights relevant to the Indian market or providing perspectives from established figures within the Indian advertising and entertainment industries. Additionally, since Shamita often includes direct quotes from experts in her articles, offering exclusive interviews with notable professionals could increase the likelihood of engagement with your pitch.
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By: Shamita Islur
At IAMAI Marketing Conclave 2026, a fireside chat with Prasad Shejale and Dr. Aditya Save dived into why AI should be treated as an assistant, how younger employees are reshaping workplaces, and why storytelling and context remain essential skills.
By: Shamita Islur
At IAMAI Marketing Conclave 2026, Jayesh Moorjani and Prachi Taneja of Google said brands should prioritise business metrics over engagement rates, promote creator assets and adopt a multi-format approach on YouTube.
Agency leaders discuss where AI still falls short in marketing, from cultural understanding and consumer behaviour to data gaps, trust and human judgement.
This Independence Day, agency leaders point out what freedom really means when AI, layoffs and old hierarchies are rewriting the brief.
From Goa in the rains to weekend escapes in Coorg and the Northeast, as travellers look beyond conventional monsoon destinations and opt for
By: Shamita Islur
As luxury travellers seek experiences over opulence, The Leela Palaces' Anjali Mehra says marketing every season differently, not reinventing the brand, has kept it relevant for four decades.
By: Shamita Islur
WPP Media's Rajiv Rajagopal shares insights on why rural India's CTV surge needs context, what makes the medium's household reach different from mobile, and how brands can use hyperlocal targeting this festive season.
By: Shamita Islur
From playful rivalry and childhood nostalgia to everyday acts of care, brands are finding different ways to reflect how sibling relationships actually work this Raksha Bandhan.
By: Shamita Islur
The brand is broadening its media mix this festive season, as per Sooraj Balakrishnan, with greater emphasis on regional media, outdoor and print across its appliance categories.
By: Shamita Islur
Three years after ‘revenge shopping' defined the festive conversation, agency and brand leaders say briefs are moving beyond the hero campaign to demand cultural relevance, sustained engagement and a clearer path to commerce.
