Shamita Islur is a Content Writer at Social Samosa. She focuses on themes related to marketing and advertising, as well as technology topics such as AI and machine learning, while also exploring travel and tourism. Shamita's insights and expertise have been featured in various publications, including Social Samosa.
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India (National)
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Shamita's coverage heavily features expert commentary and press releases, with a strong focus on product promotions and content & publishing. Given this, she would likely be interested in pitches that offer access to industry experts who can provide insightful perspectives on marketing strategies, talent management in the advertising industry, content creation trends, or the impact of social media platforms like Twitter on advertising.
As her geographic focus is India, consider tailoring pitches to reflect insights relevant to the Indian market or providing perspectives from established figures within the Indian advertising and entertainment industries. Additionally, since Shamita often includes direct quotes from experts in her articles, offering exclusive interviews with notable professionals could increase the likelihood of engagement with your pitch.
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There's a new AI model in town – specifically a Chinese model – DeepSeek. This week, we decode how this model's claims of efficiency with fewer
By: Shamita Islur
As part of Social Samosa's 40 Under 40 jury, Pratik Mazumder of Mahindra Holidays & Resorts shares his perspective on building trust with consumers, his experiences as a marketer, the campaigns at Mahindra Holidays & Resorts, challenges for the year and the future of hospitality marketing.
By: Shamita Islur
Sairam Ranganathan of Wavemaker India unpacks how the agency is integrating AI with human creativity to enhance performance marketing, e-commerce, and data-driven strategies, focusing on first-party data and consumer engagement while navigating the evolving tech landscape in 2025.
By: Shamita Islur
Brand leaders share how sexual wellness brands are using bold campaigns, humour, and innovative marketing strategies to normalise conversations
By: Shamita Islur
Valentine's Day is incomplete without gifts. However, consumers seek for an emotional connect when buying them. Avi Kumar, CMO, FNP walks us through the brand's storytelling and digital-first approach that makes Valentine's Day gifting more meaningful, with insights on consumer trends, campaign strategies, and more.
By: Shamita Islur
The brand's micro-ad campaign uses exaggerated humour and unexpected scenarios to showcase the power of fragrance, even in the most unconventional situations.
As AI-driven platforms like ChatGPT and Perplexity disrupt traditional search, experts reveal how brands and agencies must shift from conventional
By: Shamita Islur
Partho Banerjee of Maruti Suzuki India shares the brand's evolving marketing strategy, highlighting its focus on customer-centricity, how the brand
By: Shamita Islur
Like me, leaders in the advertising, marketing, and media industries are advocating for concrete actions rather than symbolic gestures. As we approach International Women's Day, industry leaders share what ‘Accelerate Action' means to them and the strategies they believe will create more meaningful opportunities for women in our field.
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