Shamita Islur

Piramal Consumer Healthcare's CEO, Sai Ponugoti, talks about Pankaj Tripathi's role in Tetmosol's mass-market push, regional summer demand shifts, category expansion, and changing consumer buying behaviour.

Lenovo's Chandrika Jain unpacks how Lenovo is simplifying AI, tapping cultural moments, targeting Gen Z, and adapting its media and commerce playbook for India.

As West Asia tensions push crude oil prices past $110 a barrel, PM Modi's call for restraint is reshaping conversations across India's consumer economy, from jewellery counters and car showrooms to hotel lobbies.

Kia India's Atul Sood discusses the Tennis Premier League partnership, sports marketing, audience alignment, cultural relevance, and long-term brand building.

On World Marketing Day, marketers across industries reflect on what drew them to marketing, how the profession has evolved, and what it means to build brands in an AI-driven world.

Parachute Advansed has forayed into the cleansing segment, and Marico's Vikram Karwal talks about the shampoo launch, why now was the right time to enter the category, and the digital-first strategy behind it.

After facing regulatory scrutiny over its ‘No Added Sugar' and protein purity claims, a clean-label food brand's course correction has reignited conversations around transparency, health-washing, and the fine line between honest marketing and misleading messaging.

Ferrero India's Zoher Kapuswala shares the thinking behind Kinder Schoko-Bons Crispy's IPL strategy, the role of family bonding, consumer behaviour insights, and omnichannel growth plans.

As AI gets entrenched in video advertising and filmmaking, Studio Blo's Dipankar Mukherjee outlines how his AI-native filmmaking lab & studio uses AI, the tools that act as catalysts, whether budgets are simply shifting, and more.

As Google evolves into an answer engine, industry leaders weigh in on how it could affect traffic, measurement, SEO strategies and future media investment decisions.