Shamita Islur

FMCG leaders say value-conscious spending is likely to continue in H2, with monsoon playing a critical role in shaping rural demand.

Anupam Nair of MTR Foods discusses the thinking behind the Sambar Anthem, why the brand chose a concert-first campaign, its media strategy, regional marketing, quick commerce and the enduring importance of Karnataka to MTR.

What began as platforms for connecting with friends are now AI-powered media businesses. We speak to leaders on how social media’s shift is changing privacy, consent and the rules of digital marketing.

Anupam Nair, Chief Marketing & Growth Officer at MTR Foods, discusses the thinking behind the Sambar Anthem, why the brand chose a concert-first

As rural India drives consumption, Fateh Rural Limited's Sarabjit Singh Puri explains why brands must prioritise distribution, accessibility and local insights over awareness alone.

As creators use their platforms to speak on issues beyond content, we explore what that means for audiences, authenticity and brands.

There was a time when friendship was portrayed through large-scale campaigns with brands like Airtel, Coca-Cola, and more fronting the narrative.

At IAMAI Marketing Conclave 2026, a fireside chat with Prasad Shejale and Dr. Aditya Save dived into why AI should be treated as an assistant, how younger employees are reshaping workplaces, and why storytelling and context remain essential skills.

At IAMAI Marketing Conclave 2026, Jayesh Moorjani and Prachi Taneja of Google said brands should prioritise business metrics over engagement rates, promote creator assets and adopt a multi-format approach on YouTube.

Agency leaders discuss where AI still falls short in marketing, from cultural understanding and consumer behaviour to data gaps, trust and human judgement.