Sol Wilkinson is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing, with a focus on Marketing Technology and Search Engine Marketing, while also engaging with themes in the BFSI and banking sectors. Sol's insights and expertise are featured in PerformanceIN and Hello Partner.
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Sol Wilkinson’s articles primarily focus on sales and marketing, particularly digital and affiliate marketing. They also touch upon e-commerce, retail marketing, and performance marketing.
Given his coverage attributes, Sol may be interested in receiving press releases or event invitations related to new products or services in the digital marketing space. Additionally, he may appreciate insights from industry experts regarding trends and predictions within the realm of sales and digital advertising.
Considering that Sol's geographic focus is not specified but his articles cover a broad range of topics relevant globally, pitches should be tailored to appeal to an international audience while focusing on key developments in the realms of digital marketing, e-commerce trends, and retail strategies.
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CSS and Creators emerge as the leading partners, and Travel takes a larger share of spend.
By: Sol Wilkinson
Download the Entry Kit now.
By: Sol Wilkinson
The acquisition arrives at the end of a year of strong growth and performance for tvScientific.
By: Sol Wilkinson
Number of shoppers hunting for deals right before Christmas has increased by 26% this year. Why?
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
By: Sol Wilkinson
impact has partnered with Evertune to give brands visibility into how they appear in AI-generated search results, and the ability to activate creator and publisher partnerships based on those insights.
By: Sol Wilkinson
The APMA’s Voice of the Nation reveals that while affiliate continues to break records with performance, there remains a perception gap that pulls it back.
The move combines decades of shopper marketing experience with data-driven commerce capabilities.
Lacie Thompson’s new venture helps brands, agencies, and publishers manage flat-fee media placements with analytics and performance insights.
By: Sol Wilkinson
Zilch has struck a deal to buy Fjord Bank, giving the fintech a European banking licence as it pushes beyond the UK.
