Apple's expansion into the sporting world has spanned media rights, sponsorship and dedicated apps. Now it's supplying iPads to sports teams looking to gain an edge on the field.
Steve McCaskill is the Media and Technology Editor for SportsPro, where he covers the business of sports media, broadcasting, and the integration of emerging technologies like Web3, NFTs, and data analytics in the sports industry. His reporting focuses on the evolving landscape of sports media rights, distribution platforms, and the commercial opportunities presented by the digital transformation of the sports sector.