Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). He specializes in marketing and advertising, with a focus on business and economics, as well as publishing and media. Steve's insights and analyses have been featured in Modern Tire Dealer, MediaPost, Global Advertising News, and NewsBreak.
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Steve's coverage heavily focuses on corporate announcements, product promotions, and general news related to sales & marketing. He seems to be interested in covering new developments within the advertising and marketing industry as well as significant changes or events related to companies' promotional activities.
Given his focus on press releases and private sector announcements, he would likely be most responsive to pitches that provide exclusive insights into upcoming advertising campaigns, major CEO changes in prominent companies within the industry, or unique perspectives on trending sales and marketing strategies.
It is worth noting that Steve does not have a specific geographic focus but instead covers topics of interest globally within the advertising and marketing realm.
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Media marketing consultant and auditing firm ID Comms is out with a review of the big media-related events, people and trends that mattered in 2024
Canela Media has appointed Philippe Guelton global president to lead the company’s growth in the U.S. and Latin America.
Boston-based Software company Later has acquired influencer platform Mavely for $250 million, the companies disclosed today.
For some people the start of the new year means abstaining from alcohol for a month. According to a recent NPR report some 25% of American adults participated in the so-called “Dry January” initiative in 2024.
Outback Steakhouse is out with a new limited-time-offer ad campaign with an unusual twist. It features a family on a staycation with a daughter who has her heart set on steak.
FCB Global also repeated as Agency Network Of The Year in the One Club For Creativity's Global Creative Rankings.
Calabrese spent 15 years at Omnicom Media Group, most recently as CEO North America Investment. In that role, Calabrese oversaw investment and activation of over $20 billion across media channels.
Toronto-based health care marketing agency Klick Health has acquired Peregrine Market Access for an undisclosed sum.
In a memo to employees CEO Mark Read explained that he believes "we do our best work when we are together in person." The new policy takes effect in April.
Sport Beach "Clubhouses" are scheduled for Davos, The Super Bowl, South By Southwest and yet-to-be-announced events throughout the year.
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