Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). He specializes in marketing and advertising, with a focus on business and economics, as well as publishing and media. Steve's insights and analyses have been featured in Modern Tire Dealer, MediaPost, Global Advertising News, and NewsBreak.
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Steve's coverage heavily focuses on corporate announcements, product promotions, and general news related to sales & marketing. He seems to be interested in covering new developments within the advertising and marketing industry as well as significant changes or events related to companies' promotional activities.
Given his focus on press releases and private sector announcements, he would likely be most responsive to pitches that provide exclusive insights into upcoming advertising campaigns, major CEO changes in prominent companies within the industry, or unique perspectives on trending sales and marketing strategies.
It is worth noting that Steve does not have a specific geographic focus but instead covers topics of interest globally within the advertising and marketing realm.
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The work is from Leo Burnet for what Kimberly-Clark is calling a "marketing relaunch" campaign, and which it positions as a more realistic portrayal of the ups and downs of potty training.
New York-based independent media agency Noble People has named John Gladysz head of product. The role is new.
Stagwell has entered into an agreement to acquire Cologne, Germany-based Unicepta, a global media monitoring and analytics platform.
According to the Kimberly-Clark brand about half of all women experience bladder leaks. The campaign, from Piro, stars actress Katherine Heigl.
Argyilan joins after a four-year stint with Albertson's Media Collective where she was senior vice president. Earlier she was senior vice president, marketing at Target before joining the company's retail media network as president.
Toronto-based agency Klick Health has gone on a year-end hiring spree, adding 22 senior leaders across client services, creative, growth, media, medical, strategy, and a new managing director of its Asia Pacific Region—Graeme Read.
Project Worldwide Chairman and CEO Robert G. Vallee, Jr., is retiring and will be succeed in the CEO position by Chris Meyer, longtime CEO of agency George P.
Interpublic Group media agency Initiative has been awarded global media planning and buying duties for Volvo after a review that began earlier this year, the company has confirmed.
Omnicom Media Group (OMG) has appointed Katie Klein Chief Investment Officer for its North America region. She joins from OMG agency PHD where she held the same role.
Experian is launching a new ad campaign this week featuring top NFL players and their significant others, starting with San Francisco 49ers linebacker
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