Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). He focuses on marketing and advertising, along with business and economics, providing insights on topics such as business leaders, markets, and major events like the Super Bowl. Steve's work has been featured in Modern Tire Dealer, MediaPost, Global Advertising News, and NewsBreak.
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Steve's coverage heavily focuses on corporate announcements, product promotions, and general news related to sales & marketing. He seems to be interested in covering new developments within the advertising and marketing industry as well as significant changes or events related to companies' promotional activities.
Given his focus on press releases and private sector announcements, he would likely be most responsive to pitches that provide exclusive insights into upcoming advertising campaigns, major CEO changes in prominent companies within the industry, or unique perspectives on trending sales and marketing strategies.
It is worth noting that Steve does not have a specific geographic focus but instead covers topics of interest globally within the advertising and marketing realm.
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WPP’s AKQA has appointed media industry veteran Adam Zeller to be the lead of its growing social practice.
London-based media management and agency search consultant Ebiquity has named Ruben Schreurs CEO after the departure of Nick Waters, who is joining digital transformation firm Making Science.
One reason that Havas will go public on the Amsterdam stock exchange next month—assuming shareholder approval of the plan on Dec. 9—is to protect the company from a potential hostile takeover.
Hanson Dodge announced that Kate Schroeder will join the agency this month in the new role of group media director.
By: Steve McClellan
Quad/Graphics has appointed agency veteran Tim Maleeny Chief Client Strategy and Integration Officer. Maleeny joins from Havas North America, where he served as President, Chief Strategy and Innovation Officer.
Shawn Stacy joins the agency after serving as Chief of Staff and Chief Client Officer at outsourcing firm Alorica and earlier served at Verizon.
Publicis Sapient, the digital transformation arm of Publicis Groupe has struck a global partnership with Google Cloud to accelerate its adoption of generative AI and scale Google's technology to enterprise customers.
The New York Jobs CEO Council has launched a new out-of-home ad campaign called “Make It Here.”
By: Steve McClellan
Marketing agency Fastlane announced this week that it is launching a specialist shop focused on the fitness, health and wellness categories called FitVisible.
The company confirmed that Publicis will handle media planning and buying in the UK, Ireland, Austria, Switzerland and Germany. WPP retains Italy.
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