Steve McClellan is a journalist for MediaPost, covering a wide range of topics in the media industry. With a focus on reporting news and updates from various sectors, Steve's articles provide insights into the latest developments, leadership changes, and marketing campaigns within the industry.
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Steve's coverage heavily focuses on corporate announcements, product promotions, and general news related to sales & marketing. He seems to be interested in covering new developments within the advertising and marketing industry as well as significant changes or events related to companies' promotional activities.
Given his focus on press releases and private sector announcements, he would likely be most responsive to pitches that provide exclusive insights into upcoming advertising campaigns, major CEO changes in prominent companies within the industry, or unique perspectives on trending sales and marketing strategies.
It is worth noting that Steve does not have a specific geographic focus but instead covers topics of interest globally within the advertising and marketing realm.
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In a bid to boost its data and analytics capabilities, Havas has acquired data agency DMPG. The agency will be aligned with Havas Media Network’s data, tech and analytics consultancy, CSA.
Apple’s holiday commercial ‘Fuzzy Feelings’ won the 2024 Emmy for best commercial. The spot was created with TBWA Media Arts Lab.
Social agency We Are Social is out with a new study documenting what it calls permanent shifts in the creator landscape due to technological advances as well as changing audience segments and expectations.
NordicTrack, part of iFit, is out with a new campaign from WPP’s AKQA called “Experience Personalized Fitness,” that features 15 social spots that explore the reasons that people exercise.
Horizon Media research unit Why Group is out with a new report on how fans interact with sports that details shifting engagement patterns among younger audiences.
It pokes fun at the love entanglements, squabbles, backbiting and deception found on these shows and will be seen across paid social and broadcast channels airing alongside the reality shows that it's intended to skewer.
In June, San Diego-based agency Mindgruve merged with McCarta to form MindgruveMcCarta.
PHD Worldwide has named Vincent Rebeix as its first Global Chief Operating Officer, charged with driving the development of new products, processes and customized client operating models designed to drive growth.
Social-first agency group Samy Alliance has appointed former Dentsu C-suite executive John Santiago Chief Corporate Development Officer/Americas, based in New York and with a specific focus on M&A.
Havas Media Network is out with a new study which it claims is the first to explore the specific amounts of attention needed to drive desired brand
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