Shoppers are seeking out videos of unboxing products, customer reviews and user experience to swap their purchasing decisions, per an MGH survey.
Tatiana Walk-Morris is a freelance journalist known for her work in amplifying unheard voices and using words to make a difference. She has written for various publications including Retail Dive, BBC Mundo, Current: News for Public Media, Crain's Chicago Business, and Vanity Fair, covering topics ranging from retail and consumer trends to social issues and global supply chains.