Terry Lefton

Few, if any, of the countless D.C.-area lobbying and trade groups are headed by someone with professional skills developed while selling and activating pro sports sponsorships.

IBM has signed a global sponsorship deal with UFC, designed to leverage the exploding AI sector.

SBJ Marketing: AI category gets push with UFC-IBM deal

Penn's sixth annual Wharton Sports Business Summit last week featured a number of top industry speakers.

A telling indication of where pickleball is commercially and within America's zeitgeist can be found in Walmart 's selection of Black Friday merchandise. There, amid the usual holiday assortment collections of oversized TVs and endless toys and appliances, is a two-ball/two-paddle pickleball set marked down from $100 to $25 from Franklin Sports , the company that invented MLB's first batting gloves 40 years ago.

Drip, a U.K. water brand, is the UFC’s newest sponsor under a three-year (plus options) global deal that gets Drip branding within UFC’s Octagon, along with product placement there, broadcast integrations, and in shoulder programming.

When SponsorUnited launched in 2018, it was described here as being a road map of the sponsorship industry: an interactive guide for who was doing

SBJ Marketing: Answering one of sponsorship’s biggest questions

The Hawks have retained Oak View Group to sell its uniform ad patch, rights for which have been held by the YMCA of Metro Atlanta since the beginning of last season.

The SailGP racing series is starting its fifth season this weekend in Dubai with a new title sponsor.